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Wednesday, 2 May 2012

CORE-Innovation and R&D activities in virtual team

Innovation and R&D activities in virtual team

Type: Journal (Paginated), PeerReviewed | Provided by Cogprints (Cognitive Sciences ePrint Archive) | Publisher: EuroJournals Publishing, Inc. 2009 | 2009
By Nader Ebrahim, Shamsuddin Ahmed and Zahari Taha
... in Virtual Team Nader Ale Ebrahim Department of Engineering Design and Manufacture Faculty of Engineering... failure, 299 Nader Ale Ebrahim, Shamsuddin Ahmed and Zahari Taha as the burden for exploiting the new... to different companies (Dafoulas and Macaulay, 2002) 301 Nader Ale Ebrahim, Shamsuddin Ahmed...

Critical Factors for New Product Developments in SMEs' Virtual Team

Type: Journal (Paginated), PeerReviewed | Provided by Cogprints (Cognitive Sciences ePrint Archive) | Publisher: Academic Journals | 2010
By Nader Ebrahim, Shamsuddin Ahmed and Zahari Taha
... Research Paper Critical factors for new product developments in SMEs virtual team Nader Ale Ebrahim... that SMEs were not Ale Ebrahim et al. 2249 innovated formally in recognized ways... in the manufacturing sector of selected countries (Adopted from Ale Ebrahim et al., 2009a). Country Category...

Virtual teams for new product development: an innovative experience for R&D engineers

Type: Journal (Paginated), PeerReviewed | Provided by Cogprints (Cognitive Sciences ePrint Archive) | Publisher: Ozean Publication, 2141 Baneberry Ct. 43235, Columbus, Ohio, USA | 2009
By Nader Ebrahim, S Ahmed and Zahari Taha
... Experience for R&D Engineers Ale Ebrahim, Nader; Ahmed, Shamsuddin and Taha, Zahari Department... ? AN INNOVATIVE EXPERIENCE FOR R&D ENGINEERS *Nader Ale Ebrahim, Shamsuddin Ahmed and Zahari Taha Department... tasks (Ale Ebrahim, Ahmed, & Taha, 2009b). European Journal of Educational Studies 1(3), 2009 111...

Virtual R&D teams and SMEs growth: A comparative study between Iranian and Malaysian SMEs

Type: Journal (Paginated), PeerReviewed | Provided by Cogprints (Cognitive Sciences ePrint Archive) | Publisher: Academic Journals | 2010
By Nader Ebrahim, S Ahmed and Z Taha
... Iranian and Malaysian SMEs Ale Ebrahim, Nader; Ahmed, Shamsuddin and Taha, Zahari Department... growth: A comparative study between Iranian and Malaysian SMEs Nader Ale Ebrahim1*, Shamsuddin... geographically dispersed Ale Ebrahim et al. 2369 members to coordinate their individual...

Concurrent collaboration in research and development

Type: Conference Paper, PeerReviewed | Provided by Cogprints (Cognitive Sciences ePrint Archive) | 2008
By Nader Ebrahim, S Ahmed and Zahari Taha
... Collaboration in Research and Development Nader Ale Ebrahim, Shamsuddin Ahmed and Zahari Taha, Department...035$ Munich Personal RePEc Archive Concurrent Collaboration in Research and Development Ale Ebrahim, Nader; Ahmed, Shamsuddin and Taha, Zahari Department of Engineering Design and Manufacture...

Virtual R&D teams and SMEs' growth: A comparative study between Iranian and Malaysian SMEs

Type: Journal (Paginated), PeerReviewed | Provided by Cogprints (Cognitive Sciences ePrint Archive) | Publisher: Academic Journals | 2010
By Nader Ebrahim, Shamsuddin Ahmed and Zahari Taha
... SMEs Nader Ale Ebrahim1*, Shamsuddin Ahmed1 and Zahari Taha2 1Department of Engineering Design... communication that enable geographically dispersed Ale Ebrahim et al. 2369... innovativeness and competitiveness, particularly SMEs (Okamuro, 2007). Ale Ebrahim et al...

Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process

Type: Article, PeerReviewed | Provided by OpenDEPOT.org | Publisher: Academic Journals | 2009
By Nader Ebrahim, Shamsuddin Ahmed and Zahari Taha
... : A conceptual model of virtual product development process Nader Ale Ebrahim*, Shamsuddin Ahmed and Zahari Taha... and ending with the Ale Ebrahim et al. 213 Figure 1. The stage-gate system model... that provides commitment and resources to facili- Ale Ebrahim et al. 215 Figure 3. Modified...

Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process

Type: Journal (Paginated), PeerReviewed | Provided by Cogprints (Cognitive Sciences ePrint Archive) | Publisher: Academic Journals | 2009
By Nader Ebrahim, Shamsuddin Ahmed and Zahari Taha
... : A conceptual model of virtual product development process Nader Ale Ebrahim*, Shamsuddin Ahmed and Zahari Taha... and ending with the Ale Ebrahim et al. 213 Figure 1. The stage-gate system model... that provides commitment and resources to facili- Ale Ebrahim et al. 215 Figure 3. Modified...

Virtual R&D teams in small and medium enterprises: a literature review

Type: Journal (Paginated), PeerReviewed | Provided by Cogprints (Cognitive Sciences ePrint Archive) | Publisher: Academic Journals | 2009
By Nader Ebrahim, S Ahmed and Zahari Taha
... product development: A literature review Ale Ebrahim, Nader; Ahmed, Shamsuddin and Taha, Zahari... development: A literature review Nader Ale Ebrahim*, Shamsuddin Ahmed and Zahari Taha Department.... It mainly covers aspects like SMEs characteristics, scope Ebrahim et al. 917 of virtual R&D teams...

CORE

'Staying Connected: Technologies Supporting Remote Workers', Ariadne Issue 57

Staying Connected: Technologies Supporting Remote Workers

dividing bar

Introduction

My previous article A Desk Too Far?: The Case for Remote Working [1] explored the cultural background to remote working, reasons why people might choose to work from home and some of the challenges that face them and their host organisations. This article will consider both the technology that facilitates remote working and the tools that can support remote workers by enabling them to carry out the tasks that they need to do.

What Do Home Workers Want?

The ideal solution for most employees who work remotely is for the set-up at home to replicate the set-up in the office. This, if possible, means good quality equipment, timely office supplies and successful communications mechanisms. The computer should operate as if it were connected directly to the organisation’s wide area network and allow the same access to files that on-site employees have. Workers should feel that they are completely connected to management and colleagues, and should not be hindered by their physical location.
In practice there is some compromise when working off-site, be it from home or from another location. However the degree to which this compromise operates is decreasing and new technologies, notably those connected to the Web 2.0 phenomena, can make remote or virtual working a successful experience.
In obtaining the ‘ideal solution’ remote workers will need to participate in a number of activities:
  • Connecting – to one’s organisation and the Internet
  • Communicating – with colleagues, teams and peers
  • Collaborating – with colleagues, teams and peers
  • Being supported – by IT services
This article will consider which technologies are useful and/or appropriate in achieving these goals.

Connecting

There are two key technologies that have led to the increased take-up in remote working. The first of these is broadband Internet access.

Broadband

Broadband is a fast data transmission service. It uses a much larger bandwidth (transmission capacity of a connection or the amount of data that can fit through it) than traditional dial-up access using a modem. What bandwidth units constitutes broadband or full-speed broadband is still a matter for debate but at this moment broadband is approximately 40 times faster than dial-up.
There are currently a number of broadband technologies available:
  • Digital Subscriber Line - This is available in most homes. Copper loop technologies that provide digital data transmission over the copper wires of a local telephone network (often BT in the UK). Internet Service Providers in the UK include AOL [2], BT Broadband [3] etc. To get connected you will need to buy a high-speed modem which some ISPs will provide free.
  • Cable – This uses buried fibre-optic cables and is currently available to about half the homes in the UK. Most cable connections are run by Virgin Media [4], formerly ntl:Telewest.
  • Mobile – Mobile phone providers will let you access 3G mobile Internet connections anywhere you go. However, this can be very costly.
  • Satellite - Useful for people who cannot obtain access in any other way.
A detailed explanation of these technologies is given in the Wikipedia definition [5].
Deciding on the best broadband supplier for your area can be difficult, but broadband finders such as broadband.co.uk/ [6], broadband finder [7] will allow users to search for broadband providers using their own specifications. Many will assess what type of usage allowance you will need (light, medium or heavy) based on your Internet usage activity and the speed of access you require [8]. Limits range from 1Gb a month to 30Gb or unlimited use. Some institutions may have policies in place to help their staff with selection of broadband suppliers.

Virtual Private Network

The second key technology in enabling remote working is VPN. A virtual private network (VPN) is defined by Wikipedia to be "a computer network in which some of the links between nodes are carried by open connections or virtual circuits in some larger network (e.g., the Internet) instead of by physical wires. One common application is secure communications through the public Internet, but a VPN need not have explicit security features, such as authentication or content encryption." [9]
At the University of Bath, a Microsoft VPN server is operated using Point to Point Tunnelling Protocol (PPTP) to encrypt data to and from the campus network. The connection is secure. All traffic including username and password is sent across an encrypted secure channel [10]. As Bath University Computing Service support states:
“Your connection becomes part of the campus network. You will obtain an IP address in the University of Bath address range. For the duration of the connection your PC is effectively connected directly to the campus network. This offers all the advantages of being physically present. You can mount drives and printers and access resources that would normally be blocked by the firewall.”
Having a view of your institution’s network that replicates that of on-site workers is essential in allowing a remote worker to operate effectively alongside colleagues.
Most institutions will have comprehensive documentation on how to install VPN or may have support staff whose job it is to do this. A useful VPN Case study is provided by the London Borough of Tower Hamlets [11]. Alongside these two key technologies there are some new trends that have changed the way we can work at home.

Wireless

The transition from large monitors to the smaller liquid crystal and plasma display screens has brought about the reduction in size and cost of laptops. The portability of devices has meant that there represents a significant increase in the uptake of wireless communication. Wireless (in its shortened form) is the movement of information without the use of electrical wires. This obviously has had an impact on where people are able to work. We are moving into an age of distributed working. In the previous article the relatively new ability to work from various locations including the local coffee shop was touched on. Workers can now theoretically work anywhere there is an accessible wifi network. In the future a better technology infrastructure will mean that workers will no longer need to be near wifi hotspots and will be able to carry out work on the train, at the bus stop or in the school car park. Naturally there are support issues related to this practice but the full significance of wireless technologies is not yet fully realised. It is worth noting that currently many wireless networks (outside the home) will not allow VPN connections for travelling workers.
However while laptops remain one of the most embedded devices in distributed business practices, the recent rise of smart phones and handheld devices that integrate personal information management and mobile phone capabilities [12] mean that this is starting to change. The advent of these smaller devices can only mean that wireless communication will continue to grow and will become a more embedded part of our working culture.

Communication Technologies

In my previous article on remote working [1] it was concluded that the ‘key to success lies in making sure that remote workers feel included and supported.’ Good communication technologies are likely to be a vital part of this goal. Communication technologies, in the context of this article, are seen to be any tools that allow users to send messages, files, data, or documents among themselves and other people. Their primary aim is to facilitate the sharing of information.
Various types of communication technologies have been available for years but Web 2.0 has made such software and the ideas behind this type of software much more accessible. Web 2.0 technologies go for a ‘Martini’ type of approach – any time, any place, anywhere – and as such are the perfect tool for those on the move or working remotely because they do not require a particular set-up. They are particularly successful in encouraging and supporting communication and any remote worker or virtual team will benefit from their use.
Metcalfe's Law [13] states that the value of a telecommunications network is proportional to the square of the number of users of the system. In recent years this law has sparked much discussion when applied to current Web 2.0 dynamics like social networking. The exact statistics aside, it does seem to make sense that the more people use a system the more value can be gained from it. However, for individual users, the key issue is whether both they and the person they want to contact use the same system.

E-mail

E-mail is now an accepted part of the office toolset, yet recent times have seen a backlash against email, questioning its usefulness, with lines such as “email is where information goes to die”. In a recent blog posting, Derek Morrison stated that ‘In 2008 I’m convinced that email is an easy to use, easily abused, and increasingly dysfunctional, approach to communication; and at times a major impediment to reflection, knowledge acquisition and storage’ [14]. Avoidance of e-mail is unlikely to be possible or appropriate, but understanding and knowing about appropriate use and social norms are important in its use as an effective tool. Some areas for consideration include what tone should be used, who gets copied in on e-mail messages, how blind copies should be used, etc. Thoughtful use of e-mail messages can significantly influence how people within a group feel. For example, direct e-mails may have a much better effect than those directed to a large group. Appropriate use of e-mail is a skill that can benefit any employee, working remotely or not; but that skill may be more important for workers based outside the office because they may rely even more on email in the absence of face-to-face contact. E-mail distribution lists may also be beneficial in making remote workers feel included.
Maznevski and Chudoba in their research on richness of technology found that the more complex the message, the richer the medium required [15]. Quite often we need to make the media richer to allow feedback or allow communication between multiple parties. Choosing the right technology to express a clear message quickly and sensitively is an important skill. Sometimes e-mail just is not the right tool.

Telephony

A good telephone system is essential for a remote worker and for some a fax and a separate work line may also be necessary. Workers who regularly participate in long calls may benefit from a headset fitted with a microphone which allows them to take part hands-free. Some remote workers may find themselves participating in conference or group calls (a phone call for more than two parties). If the employer works across a large geographical area, possibly with international partners, it may well make sense to subscribe to a teleconferencing service. Allowing remote workers to book lines can enable meetings to happen that might not otherwise take place as quickly, or at all. Assessing the cost of these calls against the alternative (travel costs, travel time and carbon footprint) investment in such a service makes practical sense.

Voice over Internet Protocol

Voice over Internet Protocol (VoIP) is another tool whose take-up has recently gained real momentum. VoIP itself is a protocol that allows the transmission of voice through the Internet but it is usually used to refer to the actual act of speaking over the Internet. It can work in a number of different ways: computer to computer, computer to phone, Session Initiation Protocol (SIP) to SIP, phone to phone. It can easily be set up using a headset and, if required, a Web cam.
VoIP has a number of advantages over standard telephone use. It works very well for conference calls, call forwarding, automatic re-dial, caller ID and other cost features for which traditional telecommunication companies normally charge extra. It can easily be integrated with other services available over the Internet, including video and data file exchange and can significantly reduce call spend as well as possibly eliminating the need for a second phone line at a worker’s home. Phone connections have also been found to be highly secure. More appropriately in the business world, some VoIP technologies can also allow companies to monitor call spend through a dedicated online control panel. Some of the better-known VoIP providers include Skype [16], VOIP [17] Vontage [18].
At the moment the main issue with VoIP is uptake. As Amber Thomas from JISC puts it:
“Skype is great. You just need a headset and maybe a webcam, but you need colleagues to have them too. I had a Skype cam chat to someone on a project in Scotland from 11am-3pm (apart from 30 mins for lunch!), and it worked great. Far better than voice only, because you communicate more with silences and you can show you're thinking/considering things. At JISC my team is distributed, and the different sites had different policies about Skype. In the end we made a team decision to try it, and the policy was softening anyway, so we'll give it a go. We hope it will cut down on emails between us and enable more informal work chat for less office-based people like me.”
Undoubtedly this problem will vanish in the next few years.
On the flip side, some users have had problems with Skype, finding the connection quality to be variable and ultimately dependent on the current amount of network traffic. This inconsistency has meant that some IT services have found it both difficult to support and problematic to define a default set of minimal equipment required to give staff an acceptable user experience.
As Eddie Young from UKOLN IT Support explains, “When you are responsible for an IT network you have to make it as good, reliable and fast as possible for the majority of the people who will use it. Some applications (such as wireless and Skype and peer-to-peer software) can hog bandwidth. That means that other users suffer from slower, less reliable connections as a result of someone using them. So you have a choice. You deny bandwidth hoggers, or you make your network faster... Ultimately banning something like this is not going to help you out, you have to learn to accommodate it because it won’t go away and this policy will only annoy people and keeps your IT department stuck in the past.”
In 2005 Info-Tech Research Group released a report entitled Five Reasons To Ban Skype [19] that listed security concerns as the main criterion. In response several blogs came up with their own 5 reasons not to ban Skype but many institutions and businesses have still taken the decision to outlaw its use.

Virtual Meetings

Video conferencing, data conferencing, videoteleconferencing, visual collaboration, having virtual meetings (call it what you will) is also becoming a significantly more important part of our working life. These systems allow two or more locations to interact via two-way video and audio transmissions simultaneously. Special purpose rooms will usually contain a large video projector interlinked with numerous PCs. Such an activity can take place between just two people (see VoIP) or between many people. Moreover, the level of interactivity can vary significantly, depending on the tools available.
A list of the type of systems available can be found on Wikipedia [20]. There are a number of commercial systems available, some of the more significant for the information sector include the Access Grid [21] (an ensemble of resources aimed at education institutions) and the Virtual Room Videoconferencing System (VRVS). There has also been increased use of free video chat services like tokbox [22]. Articles have already been published within Ariadne on Access Grid [23] and VRVS [24].
Success when choosing to use such systems can be assured by a number of considerations that go hand-in-hand with the technology. Organisers should make sure that participants have a sense of who is ‘present’ and who is talking. Prior to the meeting the group should agree on a way to ensure that when people have something to say they have a chance to be heard. Use of support tools may also help: for example, sharing a common whiteboard that participants can modify, allowing access to slides, etc.
Indeed, many of the suggestions in an article entitled Video Conferencing in Higher Education, written way back in 1995 by Dr. Lynne Coventry, still hold true [25].
As well as participating in virtual meetings, remote workers may also be interested in remote attendance at conferences. This is now increasingly possible with the use of technologies like video streaming, with moves towards greater access to resources, and the recent trend to open up conferences to interested parties unable to attend. The Institutional Web Management Workshop has had increasing success offering these sorts of services. In 2006 it saw the first live video streaming of plenary talks. The process of streaming the event was covered in Ariadne [26] and sixteen users were reported to have tuned in to watch talks. At this year’s event over 100 viewers were logged. The videostreaming was accompanied by live blogging, which provided an opportunity for remote participants (and local participants who were making use of the wifi network) to discuss the plenary talks. It is hoped that in the future the remote delegates to the event will be able to contribute in other ways.
For event organisers, allowing remote participants is a positive step and an important way to raise an event’s profile. In a post on his blog, Lorcan Dempsey referred to the new fashion of ‘amplified conferences’, whereby the outputs (such as plenary talks) can be amplified through use of a variety of network tools and collateral communications [27].

Online Chat

Online chatting is the use of a virtual discussion platform for one-to-one chat or group-based chat to facilitate and manage real-time/synchronous text messages. It can be the online equivalent of leaning over to someone and offering a quick comment or piece of advice, or just an easy way to have a chat.
There are several chatting services available such as AIM [28], Skype, Internet Relay Chat (IRC)[29], Windows Live Messenger [30] and Jabber [31]. This type of quick communication is of great importance to the remote worker who may feel isolated and miss the friendly conversation that goes on in the office. Office employees are all aware of the concept of a ‘water-cooler moment’. In the past it used to refer to the friendly banter trained on last night’s television programmes (though there are claims that digital television viewing has resulted in such chat drying up [32]). However it could also apply to any quick conversations you might have about work. Having a mechanism to permit such thoughts to be vocalised is of considerable importance. One might use it as a way of ‘stirring up ideas’ or as a means of sorting the ‘wheat from the chaff’ when it comes to work suggestions.

File Transfer

The transference of large files between staff is a serious problem for people working remotely, primarily due to broadband’s slow upload speeds. Large quantities of image or video files could take a significant amount of time to upload to an organisation’s network. Many organisations will have mechanisms in place to allow this activity to take place, quite possibly through VPN. It is important that people can use services that are secure and take measures to protect the content of the file if it is even the slightest bit sensitive in nature. Some externally hosted services include Dropbox [33], Rapidshare [34], megaupload [35], Yousendit [36], Depositfiles [37] and Leapfile [38]

Blogs

Blogs can play a very important part in keeping people connected. One could argue that blogs serve two purposes: firstly as a publishing mechanism, i.e. telling us what an individual or group are up to or thinking about, and secondly as tool that allows the blog author/s to participate in a conversation with the rest of the Web.
Microblogging services like Twitter [39], Jaiku [40], Rakawa [41] or the ‘status update’ facility on Facebook, that allows users to send and read other users’ updates can also be a significant working practice. Twitter itself is still a niche communication tool but the Twitter community rave about its benefits for networking.

Collaboration Technologies

While communication technologies allow people to share information, collaboration technologies allow people to use this information and work together on tasks.

Wikis

Remote working means less time physically in an office collaborating with people; so the need for effective application sharing is imperative. Wikis are a great opportunity for collaborative working primarily due to features such as version and revision control. This means that users can access a shared document or application from their respective computers simultaneously in real time. The result is an egalitarian approach to content creation that is invaluable when working with a virtual team. Collective intelligence is something that is really necessary when working remotely. Such ‘bouncing ideas around’ just does not happen when you are at home on your own; shared spaces can really help. Today there is a host of Wiki software available to use: Mediawiki [42], Twiki [143, Confluence [44], SeedWiki [45].

Shared Applications

Shared applications like Google docs [46] allow the creation of online word processing and spreadsheet documents (possibly as part of a Google Apps suite). There are also many time management software systems such as electronic calendars that schedule events and automatically notify and remind group members of dates and times. Moves are on the increase to make more applications available remotely. One example of this might be an application like Windows XP remote desktop where a copy of Windows is delivered over the Internet. Remote access allows users to work quickly and easily anywhere there is an Internet connection, although such desktops are not usually shared between colleagues.
Discussion boards, also known as Internet forums or message boards, offer a virtual discussion platform to facilitate and manage online text messages.

Project Management

With the rise of remote working there has been a boom relatively recently in online project management systems. These are systems that let you schedule, track, and chart the steps in a project as it is being completed. One might compare them to workflow systems; both allow the collaborative management of tasks and documents within a knowledge-based business process. One Web 2.0 example of them is IdidWork [47] which enables users to log completed tasks and then share the information with their manager. Although such a hands-on approach might not be appreciated by all, it can be useful as a ‘shared list’ approach, and might be a useful tool on days when focus/motivation is a problem.
There are a some other tools that could loosely fall into the collaboration category. From Electronic meeting systems (EMS), to shared calendars (such as Google Calendar), bookmarking tools such as Delicious [48] and Connotea [49].
Many collaborative tools are now available but the biggest hurdle in implementing them remains convincing people to use them.

Social Networking

So while the Web 2.0 themes of communication and collaboration work well for people working remotely, some might (at first glance) see social networking as a major distraction which seriously endangers a remote worker’s focus. Although this may be the case for some, social networking tools have much to offer the remote worker and can be the very core of a successful remote-working strategy. Social networking technologies allow users to organise social relations through groups, their main aim being to build a community. Many a remote worker may feel that it is the loss of a physical community that leads to the feelings of isolation discussed in my previous article.
Not only can social networking help workers feel part of a team (albeit a virtual one), they can also offer an accessible collective intelligence. This can be a very real opportunity for those people working at a geographic distance from other colleagues. Social Networking sites such as Facebook [50], orkut [51], xing [52], linkedin [53], netlog [54], hi5 [55] allow users to interface other social networks.
One example of this is an application like Facebook which allows users to join various groups, to sign up for events and to load up various applications. Other social networking sites allow users to share multimedia such as videos (Youtube [56]), podcasts (Podomatic [57]) and photos (Flickr [58]) or resources such as bookmarks (Delicious [46]) and slides (Slideshare [59]).
Social networks are not only an important way to obtain support through crowd sourcing, they allow users to ‘harness collective intelligence’ and get feedback on ideas and thoughts. Note that with some social networking applications the lines between work and play can become blurred and users may find that keeping their 'work' social network separate from their 'friends and family' social network could be difficult, which can be a limitation.

Technical Support

In an article for IT support staff, Esther Schindler identified four different ways in which a remote worker can operate [60]:
  1. At a fixed location at the employee’s home
  2. At different offices
  3. At a client site
  4. As a true nomad or ‘road warrior’.
Each of these different set-ups poses additional challenges for IT services, which may mean that they are not always well equipped to deal with the sorts of problems that may arise. Most remote workers may increasingly find that they sort out their own technical problems.
Advocates for remote working have argued that IT services will need to develop a clear and comprehensive remote support strategy defining the different levels of IT support [61]. However there are a few technologies already available and being used that may help maintain a good support relationship.
Systems support teams are making increasing use of tracking systems. These systems track requests and log the data in some form of database. Such a system creates an even playing field and means that remote workers are not always at the back of the support queue (because they are not located on-site close to systems support and cannot ‘poke their head round the corner and ask when their upgrade will happen’). Some tracking systems also allow support staff to log the implementation of software upgrades and stay aware of the status of machines when it comes to security etc.
Another technology aid that may prove invaluable for the remote worker and IT support team alike is remote assistance. Using Windows XP professional and other newer operating systems, it is possible to request assistance from other XP users. Remote assistance allows control to be granted to a remote user. This can be used to allow access to systems support colleagues to fix any problems. The process can be completed in tandem using detailed instructions, the PC and over the phone.

Security Technologies

As mentioned in the previous article on remote working, home and mobile networks are unlikely to be as secure as office networks. The SonicWALL survey (May 2007) found that security was considered a very low priority, with 88% admitting that passwords were stored in ‘easy access’ locations and 56% of teleworkers used their local hard drive to store sensitive data. Only 12% used encrypted files to store and manage their login data [62].
Recent times have seen security breaches where inadequate controls have led to the leakage of sensitive data through the theft of laptop computers or the inappropriate transport of data storage devices. In November 2007 a government body lost two computer discs holding the personal details of all families in the UK with a child under 16, and in August 2008 the loss was also reported of a memory stick containing the sensitive personal data of thousands of persistent offenders.
Brian Higton, chairman of the Telework Association recommends that organisations ‘have in place a Remote Working Policy that defines the measures that should be used to protect against the range of risks that could be encountered’. However, Higton says that ‘in his experience, the incidence of data loss from remote working personnel working on-line was not noticeably higher than for staff working in centralised locations. It could be argued that in some ways, a distributed workforce is less vulnerable to hackers as remote workers tend to be less visible than their office-based counterparts.’ [61].
Security has become a big issue for organisations and supporting remote worker access represents a number of security implications. Some corporate organisations require a strong two-factor authentication, which ensures the identity of the mobile user connecting to the network or using the laptop/mobile device, as a basic requirement. There is also a need for quality anti-virus and anti-spyware software. Though effective security can be easily maintained through a VPN, these issues need to be considered. Worries about sensitive data and concerns about viruses mean that remote workers need to be proactive when dealing with security.

Case Study 1: E-learning at Bath

At the Institutional Web Management Workshop 2008, held at the University of Aberdeen over 22-24 July, a workshop session was given on managing virtual teams using Web 2.0 technologies [63]. The main facilitator of the workshop which was entitled ‘Embracing Web 2.0 Technologies to Grease the Wheels of Team Cohesion’ was Andy Ramsden, Head of e-Learning at the University of Bath.
He based the session on his experiences with the University of Bath e-learning team. Andy had seen a pattern emerging over time: members of the e-learning team were increasingly working out of the office on a range of different projects and staff development initiatives. Alongside this there were signs that the Hub-Spoke Model would develop and eventually more people would be recruited to the team who worked at a local level in faculties and departments. These employees would be located and partly managed in other departments. This emerging model of fewer face-to-face meetings and greater diversity within the wider team had created considerable challenges, although it also offered some potential benefits.
The workshop considered a number of these challenges including: how individuals keep informed about what people are up to; how to stop people becoming isolated; and how to stop ‘information silos’ forming. It also looked at how to harness creatively the diverse talents within a team. The workshop demonstrated how the use of social bookmarking, individual blogs, wikis and communication tools such as Twitter and Skype has changed the way that the team interacts. The resources from the workshop are available on Slideshare [64].

Case Study 2: JISC-PoWR

The aim of the JISC-sponsored Preservation of Web Resources Project (JISC PoWR) [65] was to create a handbook and run a series of workshops which would help to gain a better understanding of the challenges institutions face in preserving Web content. The project team consisted of staff from UKOLN, based at the University of Bath, and staff from the University of London Computing Centre. An independent consultant from opencontentlawyer, based in Reading, was also employed on certain items of work. Although one of the UKOLN team members is based on-site at the University of Bath, the other is a remote worker, so the end result was a fairly highly distributed team.
It was a relatively short-term project, funded from April to September 2008. This meant that to be productive, the team would need to establish communication mechanisms fairly quickly to support the project. After a kick-off meeting in April a number of different systems were put into place. The team opted to use a JISC Involve Wordpress blog for dissemination and discussion on topics relating to Web resource preservation. Within the blog there was a password-controlled team area which linked to a number of chosen communication and collaboration devices: Google groups [66] for email discussion; the Google groups repository area for storage of resources and links; Google Calendar for recording important dates; Delicious to bookmark useful documents (using the tag jisc-powr), Twiki Wiki to write the handbook and Jabber/Pidgin for chat [67]. Pidgin was chosen in preference to Skype because the University of London has disallowed use of Skype due to bandwidth issues.
As well as the team tools used, a number of other Web 2.0 tools were used for dissemination including Slideshare for distribution of Powerpoint slides, Internet Archive for distribution of MP3 audio files [68], Google Docs as an online form to record delegate information and Wetpaint Wiki [69] to collate the feedback from the workshop breakout sessions. Alongside this, organisation of the workshops was supported by Twitter tweets, phone texts and mobile phone calls. All the communication and collaboration tools were embraced and used fruitfully throughout the project with the exception of Pidgin, which presented a few usability issues for the UKOLN staff. The project was a very successful venture and achieved a great deal in its short life span.

Putting It All Together

Case studies are starting to appear detailing the portfolio of applications people use when working remotely or in a virtual team. Examples include Natalie Laderas-Kilkenny who provides a case study [70] of the tools her collaborative virtual team uses (primarily Adobe Connect [71], Skype, Wiki Spaces [72] and Google Docs) and Dr. Helen Barrett’s ePortfolio [73], where she recreates her presentation portfolio with 33 different online services, software and strategies.
Which tools suit us most is as individual as our taste in food. You may find that you ‘just don’t get Twitter’ or ‘can’t get on with Delicious’. The rise of Web 2.0 has meant that there is a whole wealth of software out there for ‘virtual teams’ to use and most of it is free. One travelling user recently explained to me that he mostly used dedicated desktop and mobile applications rather than browser-based Web applications, and that he could not see this changing any time soon. Again, whatever works for you, works.
Which communication tools are most appropriate will be a case of trial and error. However one should bear in mind that a tool’s value is vastly enhanced if the people with whom you need to communicate are using it too. Sometimes this may mean embracing a tool that at first you ‘can’t see the point of’. It could be possible that one day you suddenly understand why it is such a popular tool, then again you might not...

Conclusions

My previous article on remote working [1] concluded that communication was key. The technologies that need to support remote working must make workers feel supported and connected. Furthermore they must also be straightforward to use and make tasks easier to do or they cease to be useful. ‘Lack of enabling technologies’ in the work environment has been cited as one of the reasons why some people are reluctant to become remote workers [74]. In reality, enabling technologies are very much out there. However, at the moment the choice is somewhat overwhelming and perhaps even daunting, and there can tend to be a lack of support from some IT services teams when making appropriate decisions. On the other hand, we must remember that IT services are also in something of a predicament themselves: do they need to support all these technologies? If so, who is going to organise and train them to meet such diverse requirements?
While it seems that if you want to work remotely you may have problems obtaining the necessary support internally, you may find that it is no longer your work colleagues or systems team that support you but a whole new group of ‘virtual’ people.
Choosing which tool to use still remains a case of matching the tool to the goal. Whatever the choice, we need to avoid biting off more than we can chew. In the last issue of Ariadne, Sarah Houghton-Jan, Digital Futures Manager for San José Public Library (and the Librarian in Black) published an excellent guide to coping with information overload [75]. Sarah explains that:
‘Information flowing in from the multitude of devices, organisations, and technologies distracts, pressures, and stresses us. And yet we continue to produce information for ourselves and for others. Every time we send out information, information returns to us, usually two-fold. We deal with both interruptive and non-interruptive information every day. When constantly interrupted with that information, we never have those periods of time when you can think, plan and ponder. As a result, our ability to push our lives and our institutions forward has been greatly compromised.’
Many of Sarah’s tips are commonsense, yet we are all guilty of ignoring them. Taking a step back is sometimes the most appropriate action.
Much research on virtual teams has given the 90/10 rule, i.e. that to work effectively they should comprise 90% people, 10% technology [76]. As a remote worker you will be expected to use technology effectively, but in order to make it work the most important tool set you can have is self-sufficiency, self-belief and the ability to motivate yourself. Maybe it’s time for that morning coffee!
In my previous article on this topic which concentrated on the organisational and human aspects of remote working, I emphasised the need for communication in order to operate effectively. As intimated above, the technology can only be part of an effective solution. Consequently - as Amber Thomas has remarked,‘Something I've been meaning to do is set regular office days where I go into Bristol and London, then let colleagues know in advance so we can book chats!’- making that contact is not just a technology-led thing, it is really up to remote workers.
Back in 2005 Office of the Future 2020 [77] identified six key skills professionals will need to be able to work from anywhere. Those skills were:
  • Analysis: Analysing information and exercising good judgment
  • Collaboration: Establishing rapport and facilitating team building
  • Technical aptitude: Selecting the best technical tools and using them effectively
  • Intuition: Identifying and adapting to the needs and work styles of others
  • Ongoing education: Engaging in continual learning
  • Negotiation: Participating in business discussions that produce positive results
Technical aptitude is only one ability in a broad spectrum necessary for an effective remote worker. When working remotely you lack the day-to-day stimulus or ‘prodding’ that being surrounded by real colleagues and a physical workplace provides. You will need to take a pro-active approach to work. To close with a double cliché: as a remote worker you really need to ‘be on the ball’ and ‘make it count’.

Acknowledgements

Thanks to Amber Thomas, JISC, Andy Ramsden, University of Bath and both UKOLN’s own remote workers and Software and Systems team.
Editor’s note:
Marieke Guy has been with UKOLN since May 2000 and has worked remotely since April 2008. She currently lives 15 miles from UKOLN’s offices and made the decision to work from home for family and environmental reasons. Since taking this decision, she says she has learnt a lot about herself, communication technologies and how cold her spare bedroom is!
Marieke has also begun her own blog on remote working entitled "Ramblings of a Remote Worker" in which she hopes to cover cultural issues, organisational attitudes and useful technologies related to remote working. See http://remoteworker.wordpress.com/

References

  1. "A Desk Too Far?: The Case for Remote Working", Marieke Guy, July 2008, Ariadne Issue 56
    http://www.ariadne.ac.uk/issue56/guy/
  2. AOL http://www.myaolbroadband.co.uk/
  3. BT http://bt.com/getbroadband
  4. Virgin http://www.virginmedia.com/
  5. Wikipedia – Broadband http://en.wikipedia.org/wiki/Broadband
  6. broadband.co.uk http://www.broadband.co.uk/
  7. broadbandfinder http://www.broadband-finder.co.uk/
  8. BBC News: Ruling raps broadband definition, 13 August 2004 http://news.bbc.co.uk/1/hi/technology/3563320.stm
  9. VPN http://en.wikipedia.org/wiki/Vpn See also FOLDOC definition http://foldoc.org/?Virtual+Private+Network
  10. BUCS VPN http://wiki.bath.ac.uk/display/bucstech/VPN
  11. Cisilion Case Study: London Borough of Tower Hamlets, November 200
    http://whitepapers.silicon.com/0,39024759,60269199p,00.htm
  12. Wikipedia – Smartphone, 29 September 2008 http://en.wikipedia.org/wiki/Smartphone
  13. Wikipedia – Metcalfe’s Law, 29 September 2008 http://en.wikipedia.org/wiki/Metcalfe's_law
  14. Derek Morrison’s Blog: The Auricle, Third Life - Auricle: the next generation, 3 September 2008
    http://www.auricle.org/auriclewp/?p=427#more-427
  15. Bridging Space Over Time: Global Virtual Team Dynamics and Effectiveness,
    Martha L. Maznevski & Katherine M. Chudoba, September–October 2000, Organization Science,Vol. 11, No. 5, pp. 473–492
    http://uainfo.arizona.edu/~weisband/distwork/maznevski.pdf
  16. Skype http://www.skype.com/
  17. VOIP http://www.voip.com/
  18. Vontage http://www.vonage.co.uk/
  19. Silicon.Com: Should businesses ban Skype?, 10 November 2005 http://www.silicon.com/research/specialreports/voip/0,3800004463,39154106,00.htm
  20. Wikipedia – Videoconferencing http://en.wikipedia.org/wiki/Videoconferencing
  21. Access Grid http://www.accessgrid.org/
  22. Tokbox http://www.tokbox.com/
  23. Michael Daw, Advanced Collaboration with the Access Grid, January 2005, Ariadne Issue 42 http://www.ariadne.ac.uk/issue42/daw/
  24. Andy Powell, Virtual Rooms, Real Meetings, October 2004, Ariadne Issue 41 http://www.ariadne.ac.uk/issue41/powell/
  25. Video Conferencing in Higher Education http://www.agocg.ac.uk/reports/mmedia/video3/about.htm
  26. Greg Tourte and Emma Tonkin, Video Streaming of Events, October 2006, Ariadne Issue 49 http://www.ariadne.ac.uk/issue49/tourte-tonkin/
  27. Lorcan Dempsey’s Blog: The Amplified Conference, July 2007 http://orweblog.oclc.org/archives/001404.html
  28. AIM® 6.8 http://dashboard.aim.com/aim
  29. IRC http://www.irc.org/
  30. Windows Live Messenger http://get.live.com/messenger/overview
  31. Jabber http://www.jabber.org/web/Main_Page
  32. Monster - The Death of the Water-Cooler Moment, September 2008 http://content.monster.co.uk/13168_en-GB_p1.asp
  33. DropBox http://getdropbox.com/
  34. Rapidshare http://www.rapidshare.de/
  35. Megaupload http://megaupload.com/
  36. You Send It http://www.yousendit.com/
  37. Deposit File http://www.depositfiles.com/en/
  38. Leapfile http://www.leapfile.com/
  39. Twitter http://twitter.com/
  40. Jaiku http://www.jaiku.com/
  41. Rakawa http://www.rakawa.net/
  42. Mediawiki http://www.mediawiki.org/wiki/MediaWiki
  43. Twiki http://twiki.org/
  44. Confluence http://www.atlassian.com/software/confluence/
  45. Seedwiki http://www.seedwiki.com/
  46. Googledocs http://docs.google.com/
  47. Ididwork http://www.ididwork.com/
  48. Delicious http://delicious.com/
  49. Connotea http://www.connotea.org/
  50. Facebook http://www.facebook.com/
  51. Orkut http://www.orkut.com/
  52. Xing http://www.xing.com/
  53. LinkedIn http://www.linkedin.com/
  54. Netlog http://en.netlog.com/
  55. Hi5 http://hi5.com/
  56. YouTube http://www.youtube.com/
  57. Podomatic http://www.podomatic.com/
  58. Flickr http://www.flickr.com/
  59. Slideshare http://www.slideshare.net/
  60. CIO - Struggling to Support Remote Workers? It's Only Going to Get Worse, 18 April, 2008
    http://www.cio.com.au/index.php/id;1018802537;pp;2;fp;4;fpid;51247
  61. Forrester - A Clear Strategy Will Help IT Effectively Support Remote Workers, 24 August 2004
    http://www.forrester.com/Research/Document/Excerpt/0,7211,35237,00.html
  62. ITPRO - Remote working is the 'chink in the network armour', 15 April 2008
    http://www.itpro.co.uk/187986/remote-working-is-the-chink-in-the-network-armour
  63. Andy Ramsden and Marieke Guy, Embracing Web 2.0 Technologies to Grease the Wheels of Team Cohesion, presentation, July 2008, Institutional Web Management Workshop 2008
    http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2008/sessions/ramsden/
  64. Embracing Web 2.0 Technologies to Grease the Wheels of Team Cohesion – Slides - Slideshare
    http://www.slideshare.net/andyramsden/iwmw2008-workshop-session-use-of-web-20-in-teams/
  65. JISC-PoWR Project: Preservation of Web Resources http://jiscpowr.jiscinvolve.org/
  66. JISC-PoWR Project: Preservation of Web Resources Google Group http://groups.google.com/group/jisc-powr
  67. Pidgin http://pidgin.im/
  68. Internet Archive http://www.archive.org/
  69. JISC-PoWR Workshop Wetpaint Wiki http://jiscpowr-20080627.wetpaint.com/
  70. Design for Learning - Tech Tools for working from home, 19 August 2008
    http://nkilkenny.wordpress.com/2008/08/19/tech-tools-for-working-from-home/
  71. Adobe - Acrobat Connect http://www.adobe.com/products/acrobatconnectpro/
  72. Wiki Spaces http://www.wikispaces.com/
  73. Helen Barrett - Creating ePortfolios with Web 2.0 Tools, September 2008 http://electronicportfolios.org/web20portfolios.html
  74. Marketing Vox - Web 2.0, Remote Working are Good for Business and Environment, June 2008
    http://www.marketingvox.com/remote-working-web-20-good-for-business-and-environment-030359/
  75. Sarah Houghton-Jan, Being Wired or Being Tired: 10 Ways to Cope with Information Overload, July 2008, Ariadne Issue 56
    http://www.ariadne.ac.uk/issue56/houghton-jan/
  76. Virtual team training http://www.virtualteams.com/
  77. Office of the Future 2020: http://www.officeofthefuture2020.com/portal/site/oof-us

Author Details

Marieke Guy
Research Officer
UKOLN
University of Bath

Email: m.guy@ukoln.ac.uk
Web site: http://www.ukoln.ac.uk/ukoln/staff/m.guy/

Get Tooled Up:'Staying Connected: Technologies Supporting Remote Workers', Ariadne Issue 57

Main Articles: 'Trust in Global Virtual Teams', Ariadne Issue 43

Trust in Global Virtual Teams

dividing bar

Introduction

During the last few years there has been an increasing acknowledgement of the importance of trust in business interactions within the management and organisational literatures [1][2]. Trust enables cooperation and becomes the means for complexity reduction even in situations where individuals must act with uncertainty because they are in possession of ambiguous and incomplete information. It is not therefore surprising that in the current age of global and digital economy and virtuality [3] there has been an enormous interest in trust. Handy for example, has put the point quite succinctly: 'Virtuality requires trust to make it work: Technology on its own is not enough' [4]. As Lipnack and Stamps also put it, 'in the networks and virtual teams of the Information Age, trust is a 'need to have' quality in productive relationships' [5], while according to Platt [6], trust is essential to any virtual team as these teams do not have everyday interaction, and the possibility of losing trust is much higher.
Despite the overwhelming interest, our understanding of trust in this area has remained limited. To date, there has been no systematic examination of the computer-mediated interactions that take place within a virtual team situation. Reliance on mediated interactions and especially those that are text-based and asynchronous such as email has been seen to inhibit the development of good working and collaborative relationships [7]; such views often derive from the media richness theory which suggests that face-to-face is a richer information medium [8]. My argument, however, is that even though the value of face-to-face communication in creating and promoting a rich information context needs to be highly appreciated, we also have to acknowledge that significant interactions remain computer-mediated and provide extensive opportunities for the development of trust .

Conceptual Foundations

Trust is a state of a positive, confident though subjective [9] expectation regarding the behaviour of somebody or something in a situation which entails risk to the trusting party. It is a dynamic and emergent social relationship that develops as participants interact with each other over time and depending on the situation.
While trust has been identified as a key feature for the success of virtual interactions, empirical research in this area has remained limited. Jarvenpaa and Leidner [10] have conducted one of the most detailed research projects into studies on trust and virtual teams thus far. Their eight-week study of seventy-five teams of university students each consisting of four to six members, highlighted significant differences in the behaviours and strategies between high- and low-trust teams and supported the existence of swift trust; this type of trust presumes that roles are clear and that each member has a good understanding of others' roles and responsibilities [11].
While the study by Jarvenpaa and Leidner [10] provides useful insights in this area of research, it does have some limitations when attempting to apply its findings in a business context; tasks and projects may not be as well-articulated in this context, and external factors (e.g. clients' specifications) may require changes in the direction of an already assigned project. Panteli and Duncan [12], in a study of a virtual team project, managed by a virtual organisation and involving a group of geographically dispersed contractual employees, finds that the content, both formal and informal, of communication, as well as its frequency helps in building and maintaining an interactive social situation and can act as the frame for reference for constructing the trust relationship.
Accordingly, within a business environment where conflict and power differentials prevail, building trust is not always a swift process. This argument is further supported by the findings of an empirical study that is presented in the following section.

Linking Trust to Shared Goals and Power Issues: An Empirical Study

Tucker and Panteli [13] pursued a study of eighteen global virtual teams within a global IT organisation. The study involved interviews with individuals who are employed at the specific organisation and who were part of culturally diverse, geographically dispersed and technology-enabled global virtual teams. Furthermore, the interviewees had worked within a global virtual team for more than 2 months - thus allowing some exploration of the changes within the team over time.
Table 1 below details the common features and behaviours observed within the global virtual teams studied in Tucker and Panteli [14]. The teams were categorised as High-Trust teams and Low-Trust teams and are distinguished in terms of the degree of shared goals that they experience, as well as issues of power and communication.
Tables 1 and 2: Differences between High-Trust and Low-Trust Global Virtual Teams:
Table 1: High-Trust Global Virtual Teams Table 2: Low-Trust Global Virtual Teams
   
Factors related to Shared Goals: Factors related to Shared Goals:
Awareness of shared goals Lack of awareness of shared goals
Time given to build shared goals Lack of shared goals
Early and open debate of goals Opinions of others not considered
Primacy of team-based goals Primacy of individual goals
   
Factors related to Power: Factors related to Power:
Availability of facilitators Power battles
Facilitators' focus on win-win Coercion
Recognition of knowledge as power Misunderstandings and conflicts of interest
Recognition that power moves; power in many places Use of hierarchical power
Power differentials minimised Perception of 'I have power'
   
Communication: Communication:
Face-to-Face where possible Asynchronous CMC
Regular synchronous CMC
(computer-mediated communication)
Adverse effects of time difference
Social interaction
Little or no social interest
Power, defined as the capability of one party to exert an influence on another to act in a prescribed manner, is often a function of both dependence and the use of that dependence as leverage [15]. Indeed, power is an important contextual factor that affects trust [16] in that it suggests the existence of a unilateral dependency or an unbalanced relationship [17].
In considering power within virtual teams there is an increasing recognition in the literature that knowledge is indeed power and that teams are often formed to create knowledge through combination and exchange. Within these teams, the team member with power at any given time is the one with the most relevant knowledge at that time. The study found that in high-trust teams, power differentials do not disappear; rather, power shifts from one member to another throughout the life cycle of a project depending on the stage and requirement of each stage.
Several interviewees described the power within their team as originating from knowledge and noted that at any given point in time the most powerful was the individual with the most relevant information. In these situations coercive power was rarely used, and significant emphasis was placed upon collaboration and the use of persuasive power:
"Power tended to move based on whatever activities were going on at that time. I guess it followed those that were most knowledgeable at any point in time. This is not surprising as the reason we selected the external design company was because of their knowledge."
Shared goals are and should be a key characteristic of virtual teams. They could provide a means to developing a common sense of identity for team members which can be of particular benefit to those global virtual teams which meet infrequently or perhaps not at all. These benefits include the establishment of a foundation upon which to build trust and minimise the use of coercive power in pursuit of a collaborative and productive relationship. However, the study finds that even though shared goals are important for the success of virtual teams, these should not be taken for granted. Indeed, goals may not be shared either because they do not exist at all, or team members have not become aware of them, or conversely have their own priorities or share different interpretations of the team's role. Furthermore, this study has also shown that the construction of shared goals is often by no means a one-off activity, but rather a process that requires the participation of all parties involved. Though this could be a time-consuming, iterative and difficult process, these findings allow us to argue that it is far better to invest in it (and as early in the project as possible) than deal with the vicious, destructive downward spiral that result from team members with conflicting goals and poor levels of trust.
As shown in Table 1, shared goals were evident in all of the 'high-trust' teams and, not surprisingly, these teams were also considered to be working well. Conversely in all of the scenarios where trust was described as low, shared goals were lacking. In the situations where team members were of the opinion that trust had been broken, the level of emotion was high.
Moreover, facilitators are found to have an enabling role in constructing shared goals and minimising destructive power differentials. The role of a facilitator is to help in team-building techniques at the early stage of the virtual work project. Similar to the power examples given earlier, situations were described in which facilitators were attempting both to rebuild and improve trust. In these examples the use of shared goals features prominently:
"We had a very definite vision of how we wanted the relationships to work. We were keen to engage and excite the other companies. We gave them an overview of our business and worked hard to try and give them the full picture to create a vision if you like."
"At the very start of the project the project managers from each company got together and put together a comprehensive contract... It was developed jointly and was very comprehensive. We went through a lot of iterative discussions to make sure that the document was extremely well thought out."
Further to the issues of shared goals and power, Tucker and Panteli [13] found support for the need for face-to-face interaction. However, the opportunities to meet face-to-face have been severely limited by economic pressures and more recently terrorist attacks. Under these circumstances, those virtual teams that work well tend to undertake regular communications via synchronous, 'live' such as the telephone and videoconferencing systems. Participants confirmed that synchronous media offered more feedback and therefore facilitated understanding more effectively than asynchronous technologies such as voicemail and email. The use of asynchronous technologies was, however, regularly used for documenting and recording agreements and providing brief, simple updates to work progress. The teams that worked well also included a social and fun element in their interactions that appeared to help in creating a stronger shared social context.
Overall, the study has found that the process of jointly constructing team goals holds significant value as it may provide the 'glue' to hold team members together long enough to make possible the development of mutual trust. It has illustrated the significance of shared goals and power in influencing trust development; these factors were not identified in the context of university settings as the tasks are often well-articulated in advance while power differentials, which could influence the degree of inter-dependence among members, are not significant in the case of university students.

Conclusion

The issues presented in this article have been receiving a lot of attention from both academics and practitioners. Context is critical to understanding trust and the fragile sphere of virtual relationships requires a much higher level of trust than do conventional hierarchically controlled settings.
The study presented in this article reinforces arguments in the existing literature on the significance and complexity of trust dynamics in building effective virtual teams. It goes further than the existing research however to identify and illustrate the significance of shared goals and power in influencing the development of trust. In particular, it was found that a focus on jointly agreed goals can help to provide limits or boundaries within which trust can be nurtured. However, the study has also clearly indicated that the construction of shared goals is not often a one-off activity and frequently requires the involvement of all parties involved. Though this could be a time-consuming, iterative and difficult process, this research concludes that it is far better to invest in building trust as early in the project as possible in preference to handling the destructive vicious circle generated by teams with conflicting goals and poor levels of trust. Furthermore, the findings suggest that shared goals may be used to minimise power imbalances, and the resultant use of coercive power, by driving progress through the pursuit of mutually beneficial objectives based on a perceived equity of return.

References

  1. Kramer R. M. and Tyler T.R. (1996), Whither Trust. In R.M. Kramer and T.R. Tyler (Eds) Trust in Organizations: Frontiers of Theory and Research, CA: Sage Publications, Thousand Oaks
  2. Mayer R. C., Davis J. H. and Schorman, F.D. (1995), "An Integrative Model of Organizational Trust", Academy of Management Journal, 20, 3, 709-734
  3. Tapscott D. (1996), The Digital Economy: Promise and Peril in the Age of Networked Intelligence, NY: McGraw-Hill
  4. Handy C. (1995), "Trust and the Virtual Organization", Harvard Business Review, May-June, 40-50, p.44
  5. Lipnack J. and Stamps J. (1997), Virtual Teams: Reaching Across Space, Time, and Organizations with Technology, NY: John Wiley & Sons, p.225
  6. Platt L. (1999), "Virtual Teaming: Where is Everyone?" The Journal for Quality and Participation, 22, 5, pp. 41-43
  7. Davenport T. H. and Pearlson K. (1998), Two Cheers for the Virtual Office, Sloan Management Review, Summer, 51-65
  8. Daft R. L. and Lengel R. H. (1986), "Organizational Information Requirements, media richness and structural design", Management Science, 32, 5, 554-571
  9. Baba, M. (1999), Dangerous Liaisons: Trust, Distrust, and Information Technology in American Work Organizations, Human Organization, Fall, 58, 3, pp331-346
  10. Jarvenpaa and Leidner (1999). Communication and trust in global virtual teams. Organisational Science, Vol. 10, Nov-Dec 1999, pp. 791-815
  11. Meyerson, S., Weick, K. E. and Kramer, R.M. (1996), Swift Trust and Temporary Groups. In R.M. Kramer and T.R. Tyler (eds) Trust in Organizations: Frontiers of Theory and Research, CA: Sage Publications, Thousand Oaks
  12. Panteli, N. and Duncan, E. (2004), "Trust and Temporary Virtual Teams: Alternative Explanations and Dramaturgical Relationships". Information Technology and People, 17, 4, 423-441
  13. Tucker R & Panteli N (2003), "Back to Basics: Sharing Goals and Developing Trust in Global Virtual Teams". In N. Korpela, R. Montealegre & A. Poulymenakou (Eds), Organizational Information Systems in the Context of Globalization, IFIP 8.2/9.4 Proceedings (Athens, Greece 15-17 June 2003), Kluwer Academic Publishers: Boston, pp. 85-98
  14. See in particular p.91 of Tucker R & Panteli N (2003), "Back to Basics: Sharing Goals and Developing Trust in Global Virtual Teams". In N. Korpela, R. Montealegre & A. Poulymenakou (Eds), Organizational Information Systems in the Context of Globalization, IFIP 8.2/9.4 Proceedings (Athens, Greece 15-17 June 2003), Kluwer Academic Publishers: Boston, pp. 85-98
  15. Ratnasingham, P. (2000). The influence of power on trading partner trust in electronic commerce. Internet Research: Electronic Networking Applications and Policy, Vol. 10, No. 1, pp. 56-62
  16. Hart, P. and Saunders, C. (1997). Power and Trust: Critical factors in the adoption and use of electronic data interchange, Organization Science, Jan-Feb 1997, vol. 8. No. 1, pp 23-42.
  17. Allen, D., Colligan, D., Finnie, A., and Kern, T. (2000). Trust, power and inter-organisational information systems: the case of the electronic trading community TransLease. Information Systems Journal. Vol. 10, pp. 21-40.

Author Details

Dr Niki Panteli
Lecturer in Information Systems
School of Management
University of Bath

Email: N.Panteli@bath.ac.uk
Web site: http://www.bath.ac.uk/management/about/people/122150/

Main Articles: 'Trust in Global Virtual Teams', Ariadne Issue 43

SSRN English & American Literature Research Network

 Virtual Teams and Management Challenges
Academic Leadership Journal, 9(3), pp. 1-7, Summer 2011
Nader Ale Ebrahim , Shamsuddin Ahmed and Zahari Taha
University of Malaya - Department of Engineering Design and Manufacture, Faculty of Engineering , University of Malaya (UM) and University of Malaya (UM)
Date Posted: April 19, 2012
Accepted Paper Series

SSRN English & American Literature Research Network

"Empirical Analysis of the Impact of Virtuality on Flexibility of Virtu" by Sumit Bakshi and S. Krishna

Abstract

Virtual teams are predicted by many to be the form that is much more flexible than traditional teams. In this paper we execute empirical analysis of the theoretical framework presented earlier. Data was collected through an online survey of the Information Systems specific interest group of Project Management Institute, and executive students at IIM Bangalore. Arguing flexibility to be a formative construct, the data was analyzed using PLS. It was found that virtuality positively and significantly affects flexibility, moderated by technology infrastructure, and team experience.

Recommended Citation

Bakshi, Sumit and Krishna, S., "Empirical Analysis of the Impact of Virtuality on Flexibility of Virtual Teams in Software Development Projects" (2009). AMCIS 2009 Proceedings. Paper 624.
http://aisel.aisnet.org/amcis2009/624

"Empirical Analysis of the Impact of Virtuality on Flexibility of Virtu" by Sumit Bakshi and S. Krishna

Tuesday, 1 May 2012

Chronos Consulting

Cross Functional (Global) Team Building
Is your organization challenged with building a global team for a critical project?

Are you seeking to align cross-functional teams in a time-challenged M&A or restructuring environment?

If you're faced with one or both of these scenarios, you know the challenges of designing and implementing enterprise-level global initiatives in today’s economic downturn. And, more recently, global events such as the unrest in the Middle East have added to the hurdles senior HR executives must overcome in managing global teams.

Now more than ever, cross-functional global projects in business and technology are especially in need of a nuanced and custom-tailored approach, as managing cross-functional and multicultural teams in disparate locations presents unique business and social challenges.

Cross-Functional & Multicultural Teams
A cross-functional team is a group of employees from different functions within an organization—such as human resources, information technology, marketing and finance—who are all focusing on a specific objective and have the responsibility to work as a team to achieve shared goals. Multicultural teams, on the other hand, are made up of people from different social and professional cultures, who work together toward a common goal.

Managing cross-functional teams is a complex endeavor by itself, but it becomes even more challenging when the multicultural component is added to the mix. In fact, in today’s global and knowledge-oriented environment, the alignment of human resources is just as important as raw materials, production and marketing, as a team that cannot work together will not produce much in terms of results.

What complicates the situation is that in today’s dynamic and volatile business environment, senior HR executives require a keen understanding of relevant factors impacting the formation and utilization of global teams. However, with cooperative, involved management from senior HR executives, global teams can gain the knowledge and confidence to collaborate effectively within the new environment through the self-creation of shared and actionable project plans.

This can create a “win-win” strategy in two important ways: First, the organization benefits by safeguarding vital, ongoing business operations and the completion of time- and budget-sensitive projects. Secondly, potential new leaders can be identified from within the organization.

Best Practices in Global Team Building
Through practical experience, we have been able to gain a high level of expertise when it comes to best practices in forming successful global teams. These include:

• Reaching an agreement on project goals, project plan and project scope definition
• Reviewing team composition and working styles
• Creating team cohesion and identifying strengths and weaknesses
• Managing cross-functional and multicultural communication issues
• Defining acceptable team behavior
• Providing top-notch management support from senior executives

At Chronos Consulting, we are experts at providing global team-oriented results, and have achieved the following for some of our client organizations:

  • Saved $73M in sourcing costs for a global manufacturing firm by identifying and overcoming cross-cultural communication issues and clearly allocating responsibilities to teams in North America, Poland and China.
  • Reduced costs by 18% for a $2.5 billion insurance company by building and aligning a cross-functional (HR/business/technology) international team from three separate companies, following various mergers and acquisitions.


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Chronos Consulting