Jin Hong1, Fengli Yang2, Xiumei Guo3, Dora Marinova4
and Xiao Jiong Wang5
1Management School, University of Science and Technology of China, Hefei, Anhui, China, hongjin@ustc.edu.cn
2Management School, University of Science and Technology of China, Hefei, Anhui, China, flying@mail.ustc.edu.cn
3 Curtin University Sustainability Policy (CUSP) Institute, Curtin University of Technology, GPO Box U1987, Perth WA 6845, Australia, X.Guo@curtin.edu.au
4 Curtin University Sustainability Policy (CUSP) Institute, Curtin University of Technology, GPO Box U1987, Perth WA 6845, Australia and Southern Cross University, Australia, D.Marinova@curtin.edu.au 5 School of Arts and Humanities, University of Science and Technology of China, Hefei, Anhui, China, wxjiong@mail.ustc.edu.cn
In the increasingly fierce market competition, R&D ability is becoming a critical factor for every firm to acquire its competition advantage and achieve market success. In a network economy, many companies adopt virtual R&D organisation which allows them to overcome disadvantages caused by R&D resources decentralization due to multinational operations as well as the research capacity deficiency of a single firm.
This paper discusses the nature and characteristics of a Virtual Research Organization (VRO), and particularly analyzes the basic forms and contents of VROs. Two models are examined, namely the one-agent and the multi-agent VROs, and examples from China presented. The main finding of this study shed light and provide a better understanding of the modern R&D organization.
Hong, Yang, Guo, Marinova and Wang_57.pdf (application/pdf Object)
and Xiao Jiong Wang5
1Management School, University of Science and Technology of China, Hefei, Anhui, China, hongjin@ustc.edu.cn
2Management School, University of Science and Technology of China, Hefei, Anhui, China, flying@mail.ustc.edu.cn
3 Curtin University Sustainability Policy (CUSP) Institute, Curtin University of Technology, GPO Box U1987, Perth WA 6845, Australia, X.Guo@curtin.edu.au
4 Curtin University Sustainability Policy (CUSP) Institute, Curtin University of Technology, GPO Box U1987, Perth WA 6845, Australia and Southern Cross University, Australia, D.Marinova@curtin.edu.au 5 School of Arts and Humanities, University of Science and Technology of China, Hefei, Anhui, China, wxjiong@mail.ustc.edu.cn
In the increasingly fierce market competition, R&D ability is becoming a critical factor for every firm to acquire its competition advantage and achieve market success. In a network economy, many companies adopt virtual R&D organisation which allows them to overcome disadvantages caused by R&D resources decentralization due to multinational operations as well as the research capacity deficiency of a single firm.
This paper discusses the nature and characteristics of a Virtual Research Organization (VRO), and particularly analyzes the basic forms and contents of VROs. Two models are examined, namely the one-agent and the multi-agent VROs, and examples from China presented. The main finding of this study shed light and provide a better understanding of the modern R&D organization.
Hong, Yang, Guo, Marinova and Wang_57.pdf (application/pdf Object)
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