Inderscience Publishers - Journal Article

Journal Article

	Commercialisation of new products developed in R&D for the green product Journal International Journal of Business Performance and Supply Chain Modelling Publisher Inderscience Publishers ISSN 1758-9401 (Print) 1758-941X (Online) Subject Business Administration and Operational Management, Marketing and Services Issue Volume 4, Number 2/2012 Pages 126-144 DOI 10.1504/IJBPSCM.2012.048300 Subject Group Management and Business Online Date Wednesday, August 01, 2012	Add to marked items Prices/Add to Shopping Cart Add to saved items Recommend this article

PDF (523.1 KB)HTML

Authors

Karthick Jayaram¹, Qutbuddin Siddiquee², Ashish Malviya³, Sudarshan Katti⁴, Sudhangshu Chakravorty⁵, Minal Mungekar⁶

¹Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India.
²Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India.
³Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India.
⁴Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India.
⁵Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India.
⁶Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India

Abstract

In the present competitive business environment, rapid concept to commercialisation is a need of the minute for any business growth. Product Commercialisation is influenced by the innovative technologies launched at the appropriate time and cost. The intension is to identify the factors affecting the product commercialisation and focusing on those factors. Data analysis by creating the detailed questionnaire and answer (Q&A) was done to capture the voice of the users on three major categories: 1) non–commercialisation of furniture mounted LED task light (a case study); 2) overall non–commercialisation of projects across R&D 3) software issues. The product 'green LED task light' used as a vehicle to understand the commercialisation process, the road blocks and the aiding factors. This paper provides the guidelines to enhance commercialisation of green products. Based on these gap analyses recommendations are provided to enhance commercialisation of new products developed (NPD) in R&D for the green environment.

Keywords

product commercialisation, Vilfredo Pareto, statistical analysis, sustainable development, green products, new product development, NPD, sustainability, R&, D, research and development, competitive environments, business environments, business growth, innovative technologies, innovation, data analysis, LED, light–emitting diodes, semiconductors, light sources, non–commercialisation, furniture mounted lighting, task lights, software, road blocks, aiding factors, gap analyses, business performance, SCM, supply chain management, modelling

Inderscience Publishers - Journal Article