Scientific Research and Essays Vol. 7(33), pp. 2913-2926, 23 August, 2012
DOI: 10.5897/SRE10.454
ISSN 1992-2248 ©2012 Academic Journals
| Review |
| Google analytics: Tips for micro-firms Beatriz Plaza Faculty of Economics, University of the Basque Country, Avda, Lehendakari Agirre 8348015 Bilbao, Spain. E-mail: beatriz.plaza@ehu.es. Tel: +34 946013641. Fax: +34 946017087. Accepted 7 June, 2012 |
| Abstract |
| The free web analytics tools launched by some search engines (for example, Google analytics and yahoo web analytics) have the potential to be turned into key marketing tools for small businesses and long tail websites. Web analytics, however, is not just about the number of people visiting a site, but is also about the quality of the traffic and what the visitors do when they access a site. The aim of this article is to suggest some user-friendly relevant tips to be used with Google Analytics (metrics) by micro-firms. For this purpose, simple cross-sectional data is utilized. Key words: Google analytics, small and medium enterprises (SMEs), e-Commerce, website evaluation, search engine optimization (SEO), search engine marketing (SEM), e-brand, online advertising, adWords, web usage mining. |
Plaza. Google analytics: Tips for micro-firms. Sci. Res. Essays: 23 August, 2012
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