A conceptual model of virtual product development process
Ale Ebrahim, Nader and Ahmed, Shamsuddin and Taha, Zahari (2009): A conceptual model of virtual product development process. Published in: In: 2nd Seminar on Engineering and Information Technology, (SEIT 2009), Universiti Malaysia Sabah, Kota Kinabalu, Sabah, Malaysia. (8. July 2009): pp. 191-196.
PDF MPRA_paper_27374.pdf Download (430Kb) | Preview |
Abstract
In today’s dynamic marketplace, companies are under strong pressure to introduce new products for long-term survival with their competitors. Besides, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in competitive milieu. Increased competition and reduced product life cycles put force upon companies to develop new products faster. In response to this pressing need there should be some new approach compatible in flexible circumstances. This paper presents a solution based on the Stage-Gate system, which is closely linked with virtual team approach. Virtual teams can provide a platform to advance the knowledge-base in a company and thus to reduce time-to-market. This article introduces conceptual product development architecture under a virtual-team umbrella. The paper describes all the major aspects of new product development (NPD), NPD process and its relationship with virtual team, Stage-Gate system and finally presents a modified Stage-Gate system. It also provides the guidelines for the successful implementation of virtual team in new products development.Item Type: | MPRA Paper |
---|---|
Original Title: | A conceptual model of virtual product development process |
English Title: | A Conceptual Model of Virtual Product Development Process |
Language: | English |
Keywords: | Modified Stage-Gate System, Virtual Product Development, Conceptual Model |
Subjects: | M - Business Administration and Business Economics; Marketing; Accounting > M1 - Business Administration > M12 - Personnel Management; Executive Compensation O - Economic Development, Technological Change, and Growth > O3 - Technological Change; Research and Development; Intellectual Property Rights > O32 - Management of Technological Innovation and R&D L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance > L17 - Open Source Products and Markets L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance L - Industrial Organization > L2 - Firm Objectives, Organization, and Behavior M - Business Administration and Business Economics; Marketing; Accounting > M1 - Business Administration > M11 - Production Management M - Business Administration and Business Economics; Marketing; Accounting > M1 - Business Administration O - Economic Development, Technological Change, and Growth > O3 - Technological Change; Research and Development; Intellectual Property Rights P - Economic Systems > P4 - Other Economic Systems L - Industrial Organization > L1 - Market Structure, Firm Strategy, and Market Performance > L15 - Information and Product Quality; Standardization and Compatibility |
Item ID: | 27374 |
Depositing User: | Nader Ale Ebrahim |
Date Deposited: | 14. Dec 2010 18:46 |
Last Modified: | 12. Feb 2013 17:49 |
References: | Lam, P.-K., et al., Self-assessment of conflict management in client-supplier collaborative new product development. Industrial Management & Data Systems, 2007. 107(5): p. 688 - 714. Martinez-Sanchez, A., et al., Teleworking and new product development. European Journal of Innovation Management, 2006. 9(2): p. 202-214. Kratzer, J., R. Leenders, and J.V. Engelen, Keeping Virtual R&D Teams Creative. Industrial Research Institute, Inc., 2005. March-April: p. 13-16. Stock, G.N. and M.V. Tatikonda, External technology integration in product and process development. International Journal of Operations & Production Management, 2004. 24(7): p. 642-665. Leenders, R.T.A.J., J.M.L.V. Engelen, and J. Kratzer, Virtuality, communication, and new product team creativity: a social network perspective. Journal of Engineering and Technology Management, 2003. 20: p. 69–92. Wagner, S.M. and M. Hoegl, Involving suppliers in product development: Insights from R&D directors and project managers. Industrial Marketing Management, 2006. 35: p. 936–943. Anderson, A.H., et al., Virtual team meetings: An analysis of communication and context. Computers in Human Behavior, 2007. 23: p. 2558–2580. May, A. and C. Carter, A case study of virtual team working in the European automotive industry. International Journal of Industrial Ergonomics, 2001. 27: p. 171-186. Johansen, K., Collaborative Product Introduction within Extended Enterprises, in Department of Mechanical Engineering. 2005, Linköpings Universitet: Linköping, Sweden. p. 134. Flores, M., IFIP International Federation for Information Processing, in Network-Centric Collaboration and Supporting Fireworks. 2006, Springer: Boston. p. 55-66. Akgun, A.E., et al., New product development in turbulent environments: Impact of improvisation and unlearning on new product performance. Journal of Engineering and Technology Management, 2007. 24: p. 203–230. Vilaseca-Requena, J., J. Torrent-Sellens, and A.I. Jime´nez-Zarco, ICT use in marketing as innovation success factor-Enhancing cooperation in new product development processes. European Journal of Innovation Management, 2007. 10(2): p. 268-288. Ettlie, J.E. and J.M. Elsenbach, Modified Stage-Gate Regimes in New Product Development. Journal of Product Innovation Management, 2007. 24(1): p. 20-33. Kafouros, M.I., et al., The role of internationalization in explaining innovation performance. Technovation, 2008. 28: p. 63–74. Chen, H.H., et al., Operating NPD innovatively with different technologies under a variant social environment. Technological Forecasting & Social Change, 2008(75): p. 385–404. Huang, X., G.N. Soutar, and A. Brown, Measuring new product success: an empirical investigation of Australian SMEs. Industrial Marketing Management, 2004. 33: p. 117– 123. Biemans, W.G., A picture paints a thousand numbers: a critical look at b2b product development research Business & Industrial Marketing, 2003. 18(6/7): p. 514-528. González, F.J.M. and T.M.B. Palacios, The effect of new product development techniques on new product success in Spanish firms. Industrial Marketing Management 2002. 31(3): p. 261-271. Ottosson, S., Dynamic product development -- DPD. Technovation, 2004. 24(3): p. 207-217. Starbek, M. and J. Grum, Concurrent engineering in small companies. International Journal of Machine Tools and Manufacture, 2002. 42(3): p. 417-426. Precup, L., et al., Virtual team environment for collaborative research projects. International Journal of Innovation and Learning, 2006. 3(1): p. 77 - 94 Jacobsa, J., et al., Exploring defect causes in products developed by virtual teams Information and Software Technology, 2005. 47(6): p. 399-410. Badrinarayanan, V. and D.B. Arnett, Effective virtual new product development teams: an integrated framework. Journal of Business & Industrial Marketing, 2008. 23(4): p. 242-248. Schmidt, J.B., M.M. Montoya-Weiss, and A.P. Massey, New product development decision-making effectiveness: Comparing individuals, face-to-face teams, and virtual teams. Decision Sciences, 2001. 32(4): p. 1-26. Durmusoglu, S.S. and R.J. Calantone, Is more information technology better for new product development? Product & Brand Management, 2006. 15(7): p. 435-441. McDonough, E.F., K.B. Kahn, and G. Barczak, An investigation of the use of global, virtual, and collocated new product development teams. The Journal of Product Innovation Management, 2001. 18(2): p. 110–120. Ozer, M., Information Technology and New Product Development Opportunities and Pitfalls. Industrial Marketing Management 2000. 29(5): p. 387-396. Cummings, J.L. and B.S. Teng, Transferring R&D knowledge: the key factors affecting knowledge transfer success. Journal of Engineering Technology Management, 2003(20): p. 39–68. Taifi, N., Organizational Collaborative Model of Small and Medium Enterprises in the Extended Enterprise Era: Lessons to Learn from a Large Automotive Company and its dealers’ Network., in Proceedings of the 2nd PROLEARN Doctoral Consortium on Technology Enhanced Learning, in the 2nd European Conference on Technology Enhanced Learning. 2007, CEUR Workshop Proceedings.: Crete, Greece. Davis, C.H. and E. Sun, Business Development Capabilities in Information Technology SMEs in a Regional Economy: An Exploratory Study. The Journal of Technology Transfer, 2006. 31(1): p. 145-161. MacCormack, A., R. Verganti, and M. Iansiti, Developing Products on "Internet Time": The Anatomy of a Flexible Development Process. MANAGEMENT SCIENCE, 2001. 47(1): p. 133-150. Kusar, J., et al., How to reduce new product development time. Robotics and Computer-Integrated Manufacturing 2004. 20: p. 1-15. Rejeb, H.B., L. Morel-Guimaraes, and V. Boly, A new methodology based on Kano Model for needs evaluation and innovative concepts comparison during the front-end phases, in The Third European Conference on Management of Technology, EUROMOT 2008. 2008: Nice, France. Ozer, M., The role of the Internet in new product performance: A conceptual investigation. Industrial Marketing Management 2004. 33: p. 355– 369. Almeida, L. and P. Miguel, Managing new product development process: a proposal of a theoretical model about their dimensions and the dynamics of the process, in Complex Systems Concurrent Engineering. 2007, Springer London. p. 239-246. Pawar, K.S. and S. Sharifi, Physical or virtual team collocation: Does it matter? International Journal of Production Economics 1997. 52: p. 283-290. Ragatz, G.L., R.B. Handfield, and K.J. Petersen, Benefits associated with supplier integration into new product development under conditions of technology uncertainty. Journal of Business Research, 2002. 55(5): p. 389-400. Cooper, R.G., Managing Technology Development Projects. Research Technology Management, 2006. 49(6): p. 23-31. Gassmann, O. and M. Von Zedtwitz, Trends and determinants of managing virtual R&D teams. R&D Management 2003. 33(3): p. 243-262. Hertel, G.T., S. Geister, and U. Konradt, Managing virtual teams: A review of current empirical research. Human Resource Management Review, 2005. 15: p. 69–95. Mulebeke, J.A.W. and L. Zheng, Incorporating integrated product development with technology road mapping for dynamism and innovation. International Journal of Product Development 2006. 3(1): p. 56 - 76. Rodriguez, K. and A. Al-Ashaab, Knowledge web-based system architecture for collaborative product development. Computers in Industry, 2005. 56(1): p. 125-140. Susman, G.I., et al., Recognition and reconciliation of differences in interpretation of misalignments when collaborative technologies are introduced into new product development teams. Journal of Engineering and Technology Management, 2003. 20(1-2): p. 141–159. Johnson, P., V. Heimann, and K. O’Neill, The “wonderland” of virtual teams. Journal of Workplace Learning, 2001. 13(1): p. 24 - 30. Piccoli, G., A. Powell, and B. Ives, Virtual teams: team control structure, work processes, and team effectiveness. Information Technology & People, 2004. 17(4): p. 359 - 379. Rosen, B., S. Furst, and R. Blackburn, Overcoming Barriers to Knowledge Sharing in Virtual Teams. Organizational Dynamics, 2007. 36(3): p. 259–273. Jarvenpaa, S.L. and D.E. Leidner, Communication and Trust in Global Virtual Teams. Organization Science 1999. 10(6): p. 791 - 815 Ozer, M., New product development in Asia: An introduction to the special issue. Industrial Marketing Management, 2006. 35(3): p. 252-261. Sridhar, V., et al., Analyzing Factors that Affect Performance of Global Virtual Teams, in Second International Conference on Management of Globally Distributed Work 2007: Indian Institute of Management Bangalore, India. p. 159-169. Furst, S.A., et al., Managing the life cycle of virtual teams. Academy of Management Executive, 2004. 18(2): p. 6-20. Merali, Y. and J. Davies, Knowledge Capture and Utilization in Virtual Communities, in International Conference On Knowledge Capture, K-CAP’01. 2001: Victoria, British Columbia, Canada. p. 92-99. Lipnack, J. and J. Stamps, Why The Way to Work, in Virtual Teams: People Working across Boundaries with Technology. 2000, John Wiley & Sons: New York. p. 1-25. Shani, A.B., J.A. Sena, and T. Olin, Knowledge management and new product development: a study of two companies. European Journal of Innovation Management, 2003. 6(3): p. 137-149. Eppinger, S.D. and A.R. Chitkara, The New Practice of Global Product Development. MIT Sloan Management Review, 2006. 47(4): p. 22-30. |
URI: | http://mpra.ub.uni-muenchen.de/id/eprint/27374 |
A conceptual model of virtual product development process - Munich Personal RePEc Archive
No comments:
Post a Comment