Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process
| Author: | Ale Ebrahim, Nader; Ahmed, Shamsuddin; Taha, Zahari |
|---|---|
| Edition/Format: |  Downloadable article |
| Publication: | African Journal of Marketing Management |
| Database: | WorldCat |
| Summary: | In today's dynamic marketplace, manufacturing companies are under strong pressure to introduce new products for long-term survival with their competitors. Nevertheless, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in the competitive milieu. Increased competition and reduced product life cycles put force upon companies to develop Read more... |
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Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process (Downloadable article) [WorldCat.org]
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