Virtual R&D Teams: A New Model for Product Development
Abstract
Increased global competitions have urged small and medium
enterprises (SMEs) to develop new products faster. Virtual research and
development (R&D) teams in SMEs can offer a solution to speed up
time-to-market of new product development (NPD). However, factors that
affect the effectiveness of virtual teams for NPD are still not
adequately verified. This paper presents the correlations between
virtual R&D team constructs and virtual team effectiveness by
developing a “Virtual Research and Development Team”
(ViR&DT) model. The items, which may influence the effectiveness of
virtual teams, are taken from the literature. Through an online survey
and by application of structural equation modeling (SEM) technique, the
proposed model (ViR&DT) has been tested. The results suggest that
the process construct is strongly correlated to the effectiveness of
virtual teams. Therefore, NPD managers in virtual R&D teams
should concentrate on the process of new product development rather
than simply equipping the teams with the latest technology or employing
highly qualified experts. Further empirical research is recommended to
fully explore and appreciate the breadth of application of the
ViR&DT model.
enterprises (SMEs) to develop new products faster. Virtual research and
development (R&D) teams in SMEs can offer a solution to speed up
time-to-market of new product development (NPD). However, factors that
affect the effectiveness of virtual teams for NPD are still not
adequately verified. This paper presents the correlations between
virtual R&D team constructs and virtual team effectiveness by
developing a “Virtual Research and Development Team”
(ViR&DT) model. The items, which may influence the effectiveness of
virtual teams, are taken from the literature. Through an online survey
and by application of structural equation modeling (SEM) technique, the
proposed model (ViR&DT) has been tested. The results suggest that
the process construct is strongly correlated to the effectiveness of
virtual teams. Therefore, NPD managers in virtual R&D teams
should concentrate on the process of new product development rather
than simply equipping the teams with the latest technology or employing
highly qualified experts. Further empirical research is recommended to
fully explore and appreciate the breadth of application of the
ViR&DT model.
Keywords
Virtual R&D teams; Collaborative teams; Questionnaires; Team performance; Cross-functional teams; Product development
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DOI: http://dx.doi.org/10.5585/iji.v3i2.43
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