Developing a Fuzzy model for assessment and selection of the best idea of new product development

Ali Badizadeh1* and Sohrab Khanmohammadi2
Department of Industrial Management, Faculty of Management and Economics, Science and Research Branch, Islamic
Azad University, Tehran, Islamic Republic of Iran1
Control Engineering Department, Faculty of Electrical and Computer Engineering, University of Tabriz,Tabriz, Iran2
ali.badizadeh@yahoo.com*
Abstract
This paper introduces a model for evaluating and prioritizing new products development ideas. As the environment of decision making includes full of ambiguities and uncertainties, a fuzzy multi-criteria decision making model is applied to evaluate and prioritize the ideas based on the criteria. To validate the proposed mode, the results of the proposed model are compared with the results of applying the traditional AHP model in a manufacturer of Automobile parts. The comparison indicates that applying the proposed model would lead to more reliable and compatible results than the uncertain environment of decision making process.
Keywords: Product innovation, Company, Multi criteria decision making, AHP, Fuzzy logic.

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