Toward a theory to study the use of collaborative product commerce for product development
Collaborative product commerce (CPC) solutions span software and services which permit individuals to share product data to improve the design, development, and management of products throughout the product development lifecycle. Drawing upon prior developments in adaptive structuration theory (AST) and media richness theory, I develop a theoretical framework to better understand the role of CPC in enabling collaboration in a product development environment. I study the impact of CPC on product design and development processes using a cross-sectional survey of 36 firms. The study reveals that CPC usage varies across different phases of the product development lifecycle. Preliminary results indicate that CPC has enabled firms to collaborate effectively with external stakeholders, which has resulted in tangible business benefits. I conclude by developing several research propositions which provide a roadmap for conducting future empirical research to measure the impact of CPC on product development, and highlight potential research topics that can be explored.
SpringerLink - Information Technology and Management, Volume 8, Number 2