Step 2:
Invest time in your online visibility
By
investing time in making a plan on how to make your output visible
online, you actually save a lot of time in the long run and get better
results in the end. Think strategically about your objectives in the
long term, find your target audience and discover what the best lines of
communication are. This will help you decide which platforms you want
to join, which (social) media channels you need to use and which you can
skip.
What kind of functionalities do these platforms and
programs offer to disseminate your research online? What audiences do
you want to reach? What kind of language, mediums and/or platforms are
suited for your designated audience? Timing can also be important. Is
your research associated with or relevant to the current affairs in the
world? Is there a conference, a newspaper or journal article or an
important news item that you can connect your work and research to?
By
creating a plan on how to choose the right platform for your output, on
how to reach the right audience and optimally use the functionalities
of a specific platform, you can smoothly disseminate your work online,
and in this way increase your visibility online and save time.
Step 3:
Create profile pages
Profile pages increase the visiblility of your academic work online. Besides, they prevent author misidentification.
No
matter on which platform you create your profile page, always make sure
that your page is up to date. In this way you not only show your most
recent output, but you also share important articles from a later date.
The
platforms listed below are only a selection. There are others which may
be of importance to you or your discipline. Please note that one
profile page that is regularly updated is often more effective than
having several profile pages which are not kept up-to-date.