By Design: Building Trust in Virtual Teams
Melisa Beach, Sue Coates, Carol Hinton, Denise Montoya
University of New Mexico - Albuquerque
OLIT 601 Advanced Instructional Design
Instructor: Charlotte N. (Lani) Gunawardena, Ph.D.
December 5, 2012
Slightly revised for Shared Knowledge Conference, May 15, 2013
The demand for virtual teams is growing due to the impacts of intensified organizational globalization and enhanced computer and communication technologies. The new workforce that is emerging has the ability to telecommute, posing such challenges as time, physical space, and utilization of human capital. This team determined that "trust" is the essential ingredient in successful performance of virtual teams and developed a new model for designing instruction when the learners are geographically dispersed. We found that virtual teams generally do not take time to develop trust and start performing almost immediately after the team is formed. To address the need to establish and maintain trust, we developed a 5-phase model entitled “By Design: Building Trust in Virtual Teams”. The five stages of the model are Engage, Learn, Perform, Reflect/Re-engage, and Evaluate. The first four stages develop over time, starting with cognitive-based trust and merging it with affective-based trust which gradually becomes dominant, and with the fifth stage continuously and iteratively reinforcing and sustaining the trust being developed. Our research indicates that this model meets the challenge of building trust, which is the key element in the success of virtual teams.
Keywords: virtual team, trust, cognitive based learning, affective based learning
By Design: Building Trust in Virtual Teams | Beach | New Mexico Shared Knowledge Conference Journal