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Saturday, 9 February 2013

Extent of Internet-based Technology Use in New Product Development Projects in Canada and the United States

Extent of Internet-based Technology Use in New Product Development Projects in Canada and the United States

  1. Danuta de Grosbois
    1. Danuta de Grosbois is an Associate Professor in Department of Tourism and Environment, Brock University, St. Catharines, Canada. E-mail: ddegrosbois@brocku.ca
  2. Uma Kumar
    1. Uma Kumar is a Professor at Eric Sprott School of Business, Carleton University, Ottawa, Canada. E-mail: uma_kumar@carleton.ca
  3. Vinod Kumar
    1. Vinod Kumar is a Professor at Eric Sprott School of Business, Carleton University, Ottawa, Canada. E-mail: vinod_kumar@carleton.ca

Abstract

Internet-based technologies (IBT) have become very popular tools in new product development. However, there is lack of research on how extensively different technologies are used and what they are used for. The objective of this study is to investigate the current state of adoption of Internet-based technologies by Canadian and American manufacturing companies and also to investigate the differences in their applications and use in projects with different levels of product innovativeness, team proximity, and suppliers’ involvement in the team. The research uses data collected from 278 NPD projects conducted by Canadian and American manufacturing companies.

Extent of Internet-based Technology Use in New Product Development Projects in Canada and the United States

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