JEL Classification at IDEAS

Most recent items first, undated at the end.

---

2013 Los clusters y el uso de marcas colectivas en consorcios de exportación
by Thompson, Theresa

2013 Effective Strategies for Increasing Citation Frequency
by Ale Ebrahim, Nader & Salehi, Hadi & Embi, Mohamed Amin & Habibi Tanha, Farid & Gholizadeh, Hossein & Motahar,, Seyed Mohammad & Ordi, Ali

2013 An Empirical Analysis of New Product by Using Models of Market Research (2013)
by Alvi, Mohsin & Siddiqui, Bilal

2013 Effects of Physician-Directed Pharmaceutical Promotion on Prescription Behaviors: Longitudinal Evidence
by Anusua Datta & Dhaval M. Dave

2013 Effects of Pharmaceutical Promotion: A Review and Assessment
by Dhaval M. Dave

2013 Discount Pricing
by Armstrong, Mark & Chen, Yongmin

2013 Managerial Guidelines for Market Penetration and Expansion: A Case Study of a Medical Devices Manufacturer
by Vlastimil Juppa

2013 The Competition between National Brands and Store Brands: Models, Insights, Implications, and Future Research Directions
by Sethuraman, Raj & Raju, Jagmohan

2013 Understanding Social Media Logic
by José van Dijck & Thomas Poell

2013 Agenda Trending: Reciprocity and the Predictive Capacity of Social Networking Sites in Intermedia Agenda Setting across Topics over Time
by Jacob Groshek & Megan Clough Groshek

2013 Media and Communication: Why Another Journal?
by Bradley S. Greenberg & Hannes Haas & Elisabeth Klaus

2013 Online political communication: the role of image upload on Facebook
by Nicoleta IONESCU

2013 The erosion of the local newspapers as a news source. Managing the crisis: letting go or fighting back?
by Laura PĂULEŢ-CRĂINICEANU & Daniel CONDURACHE

2013 Wine label design as a strategic tool to attract consumers. A marketing study on Sicilian wine positioning
by Stefania Chironi & Mazia Ingrassia

2013 Il consumo giovanile di bevande alcoliche: un’indagine su alcuni modelli comportamentali
by Giuseppe Di Vita & Gianluca Foresta & Carla Zarbà

2013 Explaining differences in real and hypothetical experimental auctions and choice experiments with personality
by Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M.

2013 Demand for smokeless tobacco: Role of advertising
by Dave, Dhaval & Saffer, Henry

2013 Schumpeterian competition and efficiency among commercial banks
by Duygun, Meryem & Sena, Vania & Shaban, Mohamed

2013 Effect of distance of transportation on willingness to pay for food
by Grebitus, Carola & Lusk, Jayson L. & Nayga, Rodolfo M.

2013 Physical Evidence and Quality Service Delivery in Public Hospitals in Ghana
by Edem Maxwell Azila-Gbettor & Simon Mesa Kwodjo Avorga & Lydia Sylvia Danku & Eli Ayawo Atatsi

2013 How In-store Marketing Affects Purchase and Salesman’s Recommendation Rate in Telecom Retail Stores
by Melik Karabiyikoglu

2013,1st quarter update pricing on the internet
by Michael R. Baye Author-Name: John Morgan

2012 Gurus and Oracles: The Marketing of Information
by Sarvary, Miklos

2012 Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand
by Dhaval Dave & Henry Saffer

2012 Whose and What Chatter Matters? The Effect of Tweets on Movie Sales
by Huaxia Rui & Yizao Liu & Andrew Whinston

2012 Does it Matter Which Citation Tool is Used to Compare the H-Index of a Group of Highly Cited Researchers?
by Farhadi , Hadi & Salehi , Hadi & Md Yunus , Melor & Arezoo , Aghaei Chadegani & Farhadi , Maryam & Fooladi , Masood & Ale Ebrahim, Nader

2012 Do consumers buy bread and diamond with the same attachment?
by Subhani, Muhammad Imtiaz & Hasan, Dr. Syed Akif & Osman, Ms. Amber

2012 Consumption style among young adults toward their shopping behavior:an empirical study in Pakistan
by Azam, Rehan & Muhammad, Danish & Syed Akbar, Suleman

2012 Effect of Trust Factors on Consumer’s Acceptance of Word of Mouth Recommendation
by Hasan, Dr. Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber

2012 Factors Influencing men’s choice for Eastern Wear
by Hasan, Dr. Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber

2012 Discount pricing
by Armstrong, Mark & Chen, Yongmin

2012 Asymmetric information and financial markets
by Estrada, Fernando

2012 Gifts and sponsored trips for doctors matter more for sales of MNCs?(an application of censored regression)
by Hasan, Dr. Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber

2012 A battle between branded and me too brands (unbranded) products
by Hasan, Dr. Syed Akif & Subhani, Muhammad Imtiaz & Osman, Ms. Amber

2012 Does the Latin Corporate Governance Model perform worse than others in preventing earnings management?
by Carlos F. Alves & Ernesto Fernando R. Vicente

2012 Discount Pricing
by Mark Armstrong & Yongmin Chen

2012 The study of stakeholder management as way to understand the consequences of economic crisis in the banking sector
by Andrea Pérez Ruiz & Ignacio Rodríguez del Bosque

2012 El efecto de la situación económica actual en el nivel máximo de satisfacción del consumidor y el comportamiento de la clientela
by Mª Pilar Martínez-Ruiz & Ana Isabel Jiménez-Zarco & Alicia Izquierdo-Yusta

2012 Group Coupons: Interpersonal Bundling on the Internet
by Yongmin Chen & Tianle Zhang

2012 Demand for Smokeless Tobacco: Role of Magazine Advertising
by Dhaval M. Dave & Henry Saffer

2012 Biased Recommendations
by Wonsuk Chung & Rick Harbaugh

2012 The Identity Oriented Brand Leadership Concept in the Insurance Business: Results of an Exploratory Empirical Study
by Regine Kalka & Katharina Juliana Schmidt

2012 Spatial Difusion and Commuting Flows
by Constanza Fosco

2012 Strategic Importance of ‘Brand’ in Tourism and Hotel Industry
by Kate Glavor & Niko Koncul

2012 Process Pedagogical Approaches – A Tool To Reach Target Groups Of Universities
by Martina Ferencová & Jana Jurková

2012 The Bank's Success through Optimisation Promotion Strategies
by Balaceanu Valeria Arina

2012 Network Marketing and Global Communication
by Silvia-Elena Iacob, & Constanta Popescu & Constantin-Ciprian Iacob

2012 Romanian Customer-Based Empirical Research On Ambiance In Retailing
by Pop Ciprian-Marcel & Dabija Dan-Cristian

2012 Empirical Research On The Impact Of Location And Service On The Retail Brand Image
by Dabija Dan-Cristian & Babut Raluca

2012 Criteria And Factors Used By Managers Implementing The Knowledge-Based Management In Tourism Smes
by Popescu Dan & Ciocarlan Chitucea Alina & State Cristna & Petrus Catalin

2012 Managing Change: Some Theoretical And Applicative Aspects
by Botezat Elena

2012 Análisis Del Efecto Inmediato Y Diferido De La Orientación Al Mercado Sobre Los Resultados Organizacionales. Un Estudio Longitudinal / Analysis Of Immediate And Delayed Effect Of Market Orientation On Performance. A Longitudinal Study
by Cauzo Bottala, Lourdes & Cossío Silva, Francisco José

2012 Sports sponsorship: spectator's involvement and the effects on the identification and
by Ma. Walesska Schlesinger & Alejandro Alvarado Herrera & José Martí Parreño

2012 Corporate philanthropy: Insights from the 2008 Wenchuan Earthquake in China
by Gao, Fox & Faff, Robert & Navissi, Farshid

2012 The economics of advertising and privacy
by Tucker, Catherine E.

2012 Customer preferences for customized household furniture
by Lihra, Torsten & Buehlmann, Urs & Graf, Raoul

2012 Marketing intelligence system a "smart tool" for the companies
by Grigorut Cornel & Grigorut Lavinia-Maria & Surugiu Felicia

2012 Customer Service – The Important Goal Of Logistics
by Adriana SCRIOSTEANU & Daniela POPESCU

2012 Researching the Mass Media Role in Promoting and Selling Tourists` Packages in Romania
by Andreea Marin Pantelescu & Maria Ioncica

2012 Change Management – Condition of Organizational Sustainability in IT&C Small and Medium-Sized Enterprises
by Dan Popescu & Alina Ciocârlan-Chitucea & Alexandra Steriu & Cristina State

2011 La gestion du dilemme exploitation/exploration en pratique : le cas d’une entreprise de produits de grande consommation
by Farjaudon, Anne-Laure & Soulerot, Marion

2011 Modeling Repeat Purchases in the Internet when RFM Captures Past Influence of Marketing
by Reimer, Kerstin & Albers, Sönke

2011 A methodology approach to delineate functional economic market areas: With an iterative three-step spatial clustering procedure
by Oberst, Christian A.

2011 The effects of cause and donation size of cause-related marketing program on consumers' intention to buy
by Dubravka Sinčić Ćorić & Nataša Kurnoga Živadinović & Marija Dropuljić

2011 Entrepreneurs Historiques De L’Industrie Du Luxe Gabriel Chanel, Louis Vuitton, Helena Rubinstein Et Nicole-Barbe Clicquot-Ponsardin Historical Entrepreneurs In Luxury Industry Gabriel Chanel, Louis Vuitton, Helena Rubinstein And Nicole-Barbe Clicquot-Ponsardin
by Sophie BOUTILLIER & Dimitri UZUNIDIS

2011 Effects of Deceptive Advertising on Consumer Loyalty in Telecommunication Industry of Pakistan
by Hasan, Dr. Syed Akif & Subhani, Muhammad Imtiaz

2011 Multiproduct pricing and the Diamond Paradox
by Rhodes, Andrew

2011 Whose and What Chatter Matters? The Impact of Tweets on Movie Sales Framework
by Yizao Liu & Huaxia Rui & Andrew Whinston

2011 An Equilibrium Model of User Generated Content
by Dae-Yong Ahn & Jason A. Duan & Carl F. Mela

2011 Pharmaceutical Use Following Generic Entry: Paying Less and Buying Less
by Peter J. Huckfeldt & Christopher R. Knittel

2011 About The Crisis Marketing And The Crisis Of Marketing
by PAULA CORNELIA MITRAN & MIHAELA BEBESELEA

2011 Developing the Management Competencies for Getting a Competitive Position in the Organic Food Market
by Marian NASTASE & Mirela STOIAN & Raluca Andreea ION

2011 Human Resources Professional Development within the Knowledge-Based Economy Organizations
by Dan POPESCU & Iulia CHIVU & Alina CIOCARLAN-CHITUCEA & Alexandra STERIU & Georgel CALIN

2011 Successful Strategic Practices in Building Malaysia’s Country Brand
by Ruxandra Irina POPESCU & Razvan-Andrei CORBOS

2011 Evolution of Large Retailers in Terms of Crisis
by Cãruntu Andreea Laura

2011 Relationships with Institutional Customers as Development Factor of Underwear Industry in Podlaskie Voivodeship
by Widelska Urszula & Michalczuk Gra¿yna

2011 Competences Acquired By Graduates Through Marketing Higher Education - Findings From The Employers' Perspective
by Plaias Ioan & Pop Ciprian Marcel & Dabija Dan Cristian & Babut Raluca

2011 Study On Retail Brand Awareness In Retail
by Dabija Dan Cristian & Abrudan Ioana Nicoleta

2011 Human Resources Motivation - A Challenge For Smes Economic Performances
by POPESCU Dan & CHIVU Iulia & CIOCARLAN-CHITUCEA Alina & POPESCU Daniela-Oana

2011 Strategically Repositioning Russia
by Popescu Andrei & Caescu Stefan Claudiu & Brandabur Raluca Ecaterina

2011 Characterization and analysis of internal and external environment of the company MGDL (brand Fly) in Russia
by Suleymanova, Elena

2011 The Effects of Consumer Cosmopolitanism on Purchase Behavior of Foreign vs. Domestic Products
by Oliver Parts & Irena Vida

2011 Economic Implications Of Several Special Proper Nouns
by Ana MUNTEANU & Dorina LUPAN*

2011 Causes and consequences of consumer dissatisfaction with external attributions
by Beatriz Moliner Velázquez & María Fuentes Blasco

2011 Commitment as a Mediator Variable Used to Predict Future Service Consumption Intentio
by María José Quero Gervilla & Rafael Ventura Fernández

2011 Advertised meeting-the-competition clauses: collusion instead of price discrimination
by Jürgen-Peter Kretschmer & Oliver Budzinski

2011 The Development of Touristic Services through Individual and Organizational Learning. Study Case: Romania and Spain
by Dan Popescu & Iulia Chivu & Alina Ciocarlan-Chitucea & Daniela-Oana Popescu

2011 Employers’ Perception Of Competences Acquired Through Academic Marketing Training In Knowledge Based Economy
by Ioan Plăiaş & Ciprian-Marcel Pop & Raluca Băbuţ & Dan Cristian Dabija

2010 Nation brands and foreign direct investment
by Kalamova, Margarita M. & Konrad, Kai A.

2010 Worried about Adverse Product Effects? Information Disclosure and Consumer Awareness
by Li, Sanxi & Peitz, Martin & Zhao, Xiaojian

2010 A Note on 'Bayesian analysis of the random coefficient model using aggregate data', an alternative approach
by Zenetti, German

2010 放任与管制的或此或彼：俄罗斯市场转型录
by Tang, Linyao

2010 The Direct and Indirect Effect of Exchange to Build Customer Loyalty in Social Network Sites
by Anandya, Dudi

2010 Twitter Adoption in Congress: Who Tweets First?
by Chi, Feng & Yang, Nathan

2010 Theory of argumentation in financial markets
by Estrada, Fernando

2010 Diversity and multiculturalism as a strategy for strengthening Micro, Small and Medium Enterprises (MSMEs) in the global market
by Perumal, Koshy

2010 Identification and Estimation of Auction Model with Two-Dimensional Unobserved Heterogeneity
by Elena Krasnokutskaya

2010 Efectos de los videojuegos en las marcas emplazadas: la transmisión de imagen a través de las emociones
by Inés Küster Boluda & Natalia Vila López & Vicente Castillo

2010 Product placement in video games as a marketing strategy: an attempt to analysis in Disney company
by Elena Pardo & Inés Küster Boluda & Torpong Suemanotham

2010 Marketing Concept as a Tool for Development of Tourism in Kosovo
by Fatos Ukaj

2010 Features of the Travel and Tourism Industry Which May Affect Pricing
by Andreea Marin-Pantelescu & Gabriela Tigu

2010 Theory of Argumentation in Financial Markets
by Fernando Estrada

2010 Business Analysis Of The Activity SC Complex Astoria SRL
by Claudiu Valentin Nitu & Oana Nitu & Mihaela Constandache

2010 Quality Improvement Strategy In Romanian Tourism Products And Services With The Application Of SC Astoria Complex SRL
by Claudiu Valentin Nitu & Elena Condrea & Mihaela Constandache

2010 Marketing Aspects In Strategic Management Accounting
by Dario Dunkovic & Durdica Juric & Tereza Nikolic

2010 How To Transform Small And Medium Enterprises (Smes) Into Learning Organizations
by POPESCU DAN & CHIVU IULIA & CIOCÂRLAN-CHITUCEA ALINA & POPESCU DANIELA OANA

2010 Does Positioning Have A Place In The Minds Of Our Students?
by Popescu Andrei & Brandabur Raluca Ecaterina & Tatu Cristian Ionut

2010 Marketing For Small Entreprises €" Case Study Positioning Of €Œplafar†Di Ltd
by brandabur raluca & popescu andrei

2010 Study Regarding Communication And Distribution Activities Within The Romanian Monasteries
by Tîrca Alexandra-Maria & Bãcilã Mihai-Florin & Ciornea Raluca

2010 Marketing Expenditures and Word-of-Mouth Communication: Complements or Substitutes?
by Armelini, Guillermo & Villanueva, Julian

2010 Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
by van Bruggen, Gerrit H. & Wierenga, Berend

2010 Marketing and Innovation Management: An Integrated Perspective
by Ofek, Elie & Toubia, Olivier

2010 Internet Auctions
by Haruvy, Ernan & Popkowski Leszczyc, Peter T. L.

2010 Market Response and Marketing Mix Models: Trends and Research Opportunities
by Bowman, Douglas & Gatignon, Hubert

2010 The Effects of Store Window Display on Customers Perception and Attitude in Retail Clothing Outlets
by J. Lilly

2010 The image of the public institutions and new technologies
by Mihaela PĂUN & Cristina COMAN

2010 L’entreprise solidaire – identité, pratiques et stratégies de communication
by Elizabeth VERCHER & Dana POPESCU-JOURDY

2010 Les blogs du Monde.fr : une acculturation tactique du journal à l’internet
by Chloë SALLES

2010 Musique au jour le jour, construction de soi et mutations de l’industrie musicale : une approche par le quotidien
by Lucien PERTICOZ

2010 The effectiveness of banner ads on blogs
by Asunción Beerli Palacio & Josefa D. Martín Santana

2010 Analysing customer requirements and satisfaction in the furniture industry according
by Laura Martínez Caro & Enrique Flores López & Jose Antonio Martínez García

2010 Possibilities of B2C buying and selling using mobile devices in comparison with Inter
by Sonia San Martín Gutiérrez & Blanca López Catalán

2010 Willingness to Pay for Digital Contents in Japan
by Donghun Kim & Philip Sugai

2010 Vertical Aliances between Retail and Manufacturer Companies in the Fashion Industry
by Bernhard Swoboda & Nicolae Al. Pop & Dan Cristian Dabija

2009 A Practitioner's Guide to Bayesian Estimation of Discrete Choice Dynamic Programming Models
by Andrew Ching & Susumu Imai & Masakazu Ishihara & Neelam Jain

2009 A kereskedelmi márkák szerepe a versenyben
by Rekettye, Gábor

2009 Placing Romania in the European and International Market: The Role of Image in building a Nation Identity
by Soproni, Luminita & Stoica, Alina & Drinda, Roxana

2009 Working Consumers: The Next Step in Marketing Theory?
by Cova, Bernard & Dalli, Daniele

2009 استخدام تقنيات الذكاء الصنعي لاختيار أمثل نظام إداة علاقات مع الزبائن ملائم لاحتياجات شركة ما
by Amroush, Fadi

2009 Spanish Tourist Behaviour: A Specific Objective-base Segmantation
by González, Pablo Rodríguez & Molina, Oscar

2009 Using Multiple Senses in Tourism Marketing: The Helsinki Expert, Eckero Line and Linnanmaki Amusement Park Cases
by Isacsson, Annica & Alakoski, Leena & Bäck, Asta

2009 Measuring Destination Image and Consumer Choice Criteria: The Case of Mykonos Island
by Kamenidou, Irene & Mamalis, Spyridon & Priporas, Contantinos-Vasilios

2009 Branded Content: A new Model for driving Tourism via Film and Branding Strategies
by Horrigan, David

2009 Guest Relationship Management Principles as a Reference Point for building a Brand: The Case a Hospitality Group's Brand-building Process
by Hermans, Olaf & Mutsaerts, Hugo & Olyslager, Luc

2009 Maketing: le défi à relever
by Cova, Bernard & Paranque, Bernard

2009 Evolution of digital marketing
by Morozan, Cristian & Enache, Elena & Vechiu, Camelia

2009 A field experiment on the effect of .99 price endings
by Antonio FILIPPIN

2009 Soins de beauté pour dire son ethnicité Résumé A travers l’étude des pratiques de soins corporels des femmes tunisiennes en France, le modèle de construction identitaire développé par Askegaard et al. (2005) est interrogé dans un autre contexte culturel. Les résultats confortent l’approche postassimilationiste de l’ethnicité, et indiquent que celle-ci s’apparente à la consommation de la culture. La pratique des rites de beauté et les usages des produits dans le cadre du hammam sont manipulés différemment selon les interactions sociales en jeu. C’est ainsi que huit comportements de consommations identitaires ont été identifiés : comportements de conservation identitaire, de valorisation identitaire, de révolte identitaire, de rejet identitaire, de bricolage identitaire, de créolisation, de mythification, de folklorisation identitaire et enfin les comportements a-ethnique. Ces résultats enrichissent la théorie postassimilationiste de l’ethnicité soulignant la contingence des positions identitaires construites selon les facteurs sociaux et culturels. Enfin, ces modes de consommation sont choisis de manières variables selon les situations et peuvent être le support d’une politique de segmentation des produits ethniques
by Sondes Zouaghi

2009 Knowledge Management and Changes Management In University Libraries
by Radoje Cvejic & Jelena Mijailovic

2009 Internet and E-Marketing Technology
by Katarina Ceran & Milos Stevic

2009 Establishing and restructuring marketing channels: An exploratory study of a Taiwanese company in Russia
by Wen-Shinn Low & Soo-May Cheng

2009 The Horizon Of Developingthe Egyptian Marketing Tourism In Eu
by Radwan Alaa El Din Hussien

2009 Guidelines Regarding Efficient Communication Within Modern Organizations
by Bente Florina Maria

2009 Interdependences Between The Public Administration And Private Business Environment In The Context Of Economic Crisis
by Grigorescu Adriana & Balalia Alina Elena

2009 The Role of Reverse Logistics on the European Market
by Irina Tobosaru & Irina Nicolau

2009 Strategies for Business Firms in Declining Markets
by Sarira Aurangabadkar

2009 Does Brand Image Result In Placebo Effect? An Experimental Study On Soft Drinks
by Ayla Ozhan Dedeoglu & Yeliz Ayangil

2009 Attitudes Towards Purchasing From Foreign Apparel Retailers: The Effects Of Age And Foreign Country Visits
by Burcu ILTER & Bilge AYKOL & Ozge OZGEN

2009 Duygusal Zekanin Musteri Odaklilik ve Satis Performansi Uzerine Etkisini Belirlemeye Yonelik Bir Arastirma
by Inci VARINLI & Eyyup YARAS & Ahmet BASALP

2009 A model of customer e-loyalty in the online banking
by Yuan-shuh Lii

2009 On the Relationship between Export Activity and Size
by Jesus ARTEAGA ORTIZ

2009 How to Be a Good Entrepreneur in Our Days? Just Follow an Excellent Business Plan!
by Emilia UNGUREANU & Felix-Constantin BURCEA

2009 The Persuasive Impact on Sales
by Chavdar Christov

2009 Retail Marketing Instruments – An Analytic Approach
by Assist. Ph.D Student Dan Cristian Dabija & Assist. Ph.D Student Ioana N. Abrudan & Lect. Ph.D Alt Monika Anetta

2009 Economic Tools For Telecommunications Strategists
by PhD Lecturer Flaviu MEGHISAN & Junior Assistant PhD Student Georgeta-Madalina MEGHISAN & &

2009 Some Aspects of the Economic Crisis
by Horst Todt

2008 Niche Envy: Marketing Discrimination in the Digital Age
by Joseph Turow

2008 Loss leader or low margin leader? Advertising and the degree of product differentiation
by Simbanegavi, Witness

2008 On the world market trajectory of 21 major book publishing companies in globalization and European studies in 100+ countries. From “Amsterdam University Press” via “Palgrave” and “Nova Science Publishers” to Transaction Publishers” by international, 19 indicator comparison
by TAUSCH, Arno

2008 The inhibited (exhibited) spread of innovations
by Amavilah, Voxi Heinrich

2008 Virtual marketing in virtual enterprises
by Ale Ebrahim, Nader & Fattahi, Hamaid Ali & Golnam, Arash

2008 Boosting Total Relationship Marketing
by Aykut, Arslan

2008 Consumer Buying behaviour in Fashion Retailing: Empirical Evidencies
by Azevedo, Susana & Pereira, Madalena & Ferreira, João & Pedroso, Vilma

2008 Market Penetration Costs and the New Consumers Margin in International Trade
by Costas Arkolakis

2008 Skill obsolescence, vintage effects and changing tasks
by Simon Janssen & Uschi Backes-Gellner

2008 Brand Valuation
by Tatjana Antic & Ladislav Antic & Mladen Pancic

2008 The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Antismoking Ads
by Domen Bajde & Irena Vida

2008 The Impact of Visual Cues on Consumer Purchase Decision Making Process: An Empirical Investigation
by Ankush Sharma & A.C.Brahmbhatt

2008 Study of Consumers’ perceptions about Malls and Traditional Retail Outlets
by J. K. Sachdeva

2008 Algilanan Hizmet Kalitesinin Tatmin ve Davranissal Niyet Uzerine Etkisi: Nigde Ilindeki Supermarketler Uzerine Ampirik Bir Calisma
by Esen Gurbuz & Arzum Buyukkeklik Author-Email abuyukkeklik@nigde.edu.tr & Mutlu Yuksel Avcilar & Murat Toksari

2008 Seyircilerin Profesyonel Futbol Musabakalarina Katilim Kararini Etkileyen Degiskenler Uzerine Bir Inceleme
by R.Timucin GENCER & Ali AYCAN

2008 Tuketicilerin Alisveris Davranis Bicimleri Ile Demografik ve Sosyo Kulturel Ozelliklerinin Incelenmesine Yonelik Bir Arastirma
by Turhan ERKMEN & Cenk A. YUKSEL

2008 Hizmet Pazarlamasinda Musteri Memnuniyeti ve Ulastirma Sektoru Uzerinde Bir Uygulama
by Nihan Ozguven

2008 Kayak Merkezlerindeki Spor Turistlerinin Hizmet Kalitesi Algilarini Etkileyen Degiskenler
by R. Timucin Gencer & Cengiz Demir

2008 Management Of Consumers’ Attention €“ What Can The Advertiser Do To Survive The Media Revolution
by Kwiatkowska Joanna

2008 Marketing strategies for increasing the services export performance. The case of developed countries vs. emerging countries
by Corina Grigorovici

2008 The role of market research information in corporate decision making
by Csilla Máthé

2008 Positioning strategies of retailers
by Dan Cristian Dabija & Ioana Nicoleta Abrudan

2008 Consumer behavior study in the field of tourism
by Gruescu Ramona

2008 The modern commerce in Romania
by Rabontu Cecilia Irina

2007 Sanat sponsorluğu ve işletme özellikleri: Hangi işletmeler sponsorluk harcaması yapıyor?
by Sema SAKARYA

2007 Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen
by Hain, Cornelia & Lehmann-Waffenschmidt, Marco & Kenning, Peter

2007 Integrating internal communications, human resource management and marketing concepts into the new internal marketing philosophy
by Dubravka Sinčić & Nina Pološki Vokić

2007 Companies’ market penetration and activity patterns in european market
by Neamtu, Liviu & Neamtu, Adina Claudia

2007 Approaching european market and capital allocation on different external markets
by Neamtu, Liviu

2007 Curry Cuisine: Perceptions Of Indian Restaurants In Malaysia
by Bharath, Josiam & Sadiq, Sohail & Prema, Monteiro

2007 The real thing: a profile of the coca cola company
by Hartogh, Matthew

2007 Turismo no litoral versus turismo no interior Português. O destino turístico Serra da Estrela
by Vaz, Margarida & Dinis, Anabela

2007 Innovations spread more like wildfires than like infections
by Amavilah, Voxi Heinrich

2007 La confianza, la intenci¢n de compra, la reputaci¢n y las emociones en la relaci¢n del consumidor con la marca. Aplicaci¢n al caso de la marca ?Mundo Maya-M‚xico? Trust, buying intention, reputation and emotions in the consumer-brand relationship. Application to the brand ?Mundo Maya-M‚xico?
by Matos C mara, Fabricio & San Mart¡n Guti‚rrez, Sonia

2007 Stuck in the Adoption Funnel: The Effect of Delays in the Adoption Process on Ultimate Adoption
by Anja Lambrecht & Katja Seim & Catherine Tucker

2007 Psychology and Economics: Evidence from the Field
by Stefano DellaVigna

2007 Peer Influence in Network Markets: An Empirical Investigation
by Jörn H. Block & Philipp Köllinger

2007 The sales effect of word of mouth: a model for creative goods and estimates for novels
by Jonathan Beck

2007 Dynamic strategic responses among advertisers: the case of meat products
by Jeffrey Hyde & Brent Gloy

2006 Razvoj mjernog instrumenta za evaluaciju zadovoljstva internom komunikacijom u organizacijama
by Ana Tkalac Verčić & Nina Pološki Vokić & Dubravka Sinčić

2006 The Sales Effect of Word of Mouth: A Model for Creative Goods and Estimates for Novels
by Jonathan Beck

2006 Comparative Advante and Efficient Advertising in the Attention Economy
by Huberman, Bernardo & Wu, Fang

2006 Persistent Price Dispersion in Online Markets
by Michael R. Baye & John Morgan & Patrick Scholten

2006 Clicks, Discontinuities, and Firm Demand Online
by Michael R. Baye & J. Rupert J. Gatti & Paul Kattuman & John Morgan

2006 Endustriyel Bolgelerde Sosyal Sermaye ve Guven: Ucuncu Italya Ornegi
by Murat cetin

2006 Bankalarin Kredi Karti Pazarinda Uyguladiklari CRM (Musteri Ilýskileri Yonetimi) Stratejisinin Musteri Sadakatine Etkisi
by Ýpek Savasci & Rezan Tatlidil

2006 Ambalajli Gida Urunlerinde Tuketicilerin Etiket Duyarliligindaki Degisimler
by Engin Ozgul & Ikbal Aksulu

2006 Concurrence en catalogue dans le duopole d'Hotelling
by Pierre Fleckinger & Thierry Lafay

2005 Brand and Price Advertising in Online Markets
by Michael Baye & John Morgan

2005 Probabilistic Patents
by Michael R. Baye & John Morgan

2005 ACE Models of Endogenous Interactions
by Nicolaas J. Vriend

2005 Persuasion in Finance
by Sendhil Mullainathan & Andrei Shleifer

2005 Brand and Price Advertising in Online Markets
by Michael R. Baye & John Morgan

2005 Red Queen Pricing Effects in E-Retail Markets
by Michael R. Baye & John Morgan

2005 Competition and Advertising in Specialized Markets: A Study of the U.S. Pharmaceutical Industry
by Amrita Bhattacharyya

2005 Advertising in Specialized Markets: Example from the US Pharmaceutical Industry
by Amrita Bhattacharyya

2005 Valuation of Customers in Growth Companies - a Scenario Based Model
by Manfred Krafft & Markus Rudolf & Elisabeth Rudolf-Sipötz

2004 An Empirical Test of the Theory of Sales: Do Household Storage Costs Affect Consumer and Store Behavior?
by David R. Bell & Christian A.L. Hilber

2004 Cercetarea Statistică A Intenţiilor Şi Motivaţiilor Potenţialilor Consumatori Din Tg-Jiu De Produse Turistice Din Zonele Montane
by Tomescu Dumitrescu, C.

2004 Identification and Estimation in Highway Procurement Auctions under Unobserved Auction Heterogeneity
by Elena Krasnokutskaya

2004 Temporal Price Dispersion: Evidence from an Online Consumer Electronics Market
by Michael R. Baye & John Morgan & Patrick Scholten

2004 Price Dispersion in the Small and in the Large: Evidence from an Internet Price Comparison Site
by Michael R. Baye & John Morgan & Patrick Scholten

2004 Price Dispersion in the Lab and on the Internet: Theory and Evidence
by Michael R. Baye & John Morgan

2004 Are Prices ‘Sticky’ Online? Market Structure Effects and Asymmetric Responses to Cost Shocks in Online Mortgage Markets
by Maria Arbatskaya & Michael R. Baye

2004 Choosing the best marketing strategies for highly specialized wholesale trade enterprises (chapter of dissertation)
by Sidorchuk, Roman

2004 The Price as a Mix Tool in the Busines Marketing
by Svobodka Klasova

2003 La marque, actif à géométrie variable
by Jacquot, Guy & Nussenbaum, Maurice

2003 Does Anti-Drug Advertising Work?
by Subrata K. Sen & Lauren Block & Vicki Morwitz & William P. Putsis Jr.

2003 Advertising Restrictions and Competition in the Children's Breakfast Cereal Industry / Restrictions et compétition publicitaire dans l’industrie des céréales pour enfants
by C. Robert Clark

2003 Online Price Dispersion Within and Between Seven European Countries
by Gatti, J.R.J. & Kattuman, P.

2003 Euro-illusion: a natural experiment
by Edmund Cannon & Giam Pietro Cipriani

2003 L’investimento in sponsorizzazione delle imprese: un’analisi economica in termini statici e dinamici
by Alberto Bucci & Massimiliano Castellani & Paolo Figini

2002 Numerical solution of some optimal control problems arising from innovation diffusion
by Luigi De Cesare & Andrea Di Liddo & Stefania Ragni

2002 Doing Business in Mexico
by Zimmermann, Thomas A.

2002 Pricing and Marketing Rules with Brand Loyalty
by Salvador Valdés

2002 Monopole télévisuel et publiphobie
by Nathalie SONNAC

2002 Competitive Strategy For Media Companies In The Mobile Internet
by Valerie Feldmann

2002 Postmodern Pazarlama Perspektifi
by Muazzez BABACAN & Ferah ONAT

2001 When Shopbots Meet Emails: Implications for Price Competition on the Internet
by K. Sudhir & Yuxin Chen

2001 Digital Challenges for the Small and Medium Enterprises of the Textile and Clothing Industry in Portugal
by João Leitão & Carlos Osório

2001 The Marketing Concept
by G. Nazan Gunay

2000 The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining
by Fiona M. Scott Morton & Florian Zettelmeyer

2000 The Patent Paradox Revisited: Determinants of Patenting in the US Semiconductor Industry, 1980-94
by Bronwyn H. Hall & Rose Marie Ham

2000 The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining
by Fiona Scott Morton & Florian Zettelmeyer

2000 Control over Money in Marriage
by Frances Woolley

2000 Expanding Demand through Price Advertisement
by Michael Sandfort & Hideo Konishi

1999 Wasting a window of opportunity: Anticipated and experienced regret in intention-behavior consistency
by Pieters, R. & Zeelenberg, M.

1998 Characterizing Informational Barriers To Entry In The Anti-Ulcer Drug Market
by Matthew Shum

1998 Quality expectations, reputation, and price
by Landon, Stuart & Smith, Constance

1997 Marketing : Changement de Paradigme
by Boyer, A

1997 Brand Extension as Informational Leverage
by Pil Choi, J.

1997 The Use of Quality and Reputation Indicators by Consumers: The Case of Bordeaux Wine
by Landon, Stuart & Smith, Constance

1997 Competition in multi-characteristics spaces: hotelling was almost right
by IRMEN, Andreas & THISSE, Jacques-Francois

1996 Competition in Multi-Characteristics Spaces: Hotelling Was Almost Right
by Andreas IRMEN & Jean-François THISSE

1996 A model of market-making
by Nicolaas J. Vriend

1996 Competition in Multi-characteristics Spaces: Hotelling was Almost Right
by Irmen, Andreas & Thisse, Jacques-François

1994 Alcohol Advertising and Motor Vehicle Fatalities
by Henry Saffer

Cultural Differences in Response to Social Exclusion Two experiments tested the hypothesis that subtly different types of social exclusion (being ignored vs. being rejected) produce very different consumer responses and these responses are moderated by cultural orientations. For people from individualistic cultures, inducing feelings of being ignored produced a greater preference for conspicuous consumption than did being rejected, whereas being rejected produced a greater preference for helping behavior than did being ignored. However, these findings were reversed when it comes to people from collectivistic cultures. For them, feelings of being ignored produced a greater preference for helping behavior than did being rejected, whereas feelings of being rejected produced a greater preference for conspicuous consumption than did being ignored
by L. J. SHRUM & JAEHOON LEE

A Methodology Approach to Delineate Functional Economic Market Areas
by Christian Oberst

Economic Organization and the Tradeoffs between Productive and Destructive Entrepreneurship
by Kirsten Foss & Nicolai J. Foss

Control de la eficacia de la publicidad: los pretests publicitarios
by San Miguel Osaba, Eduardo

---

JEL Classification at IDEAS