|Title:||Effective virtual new product development teams: an integrated framework|
|Author(s):||Vishag Badrinarayanan, (McCoy College of Business Administration, Texas State University – San Marcos, San Marcos, Texas, USA), Dennis B. Arnett, (Rawls College of Business, Texas Tech University, Lubbock, Texas, USA)|
|Citation:||Vishag Badrinarayanan, Dennis B. Arnett, (2008) "Effective virtual new product development teams: an integrated framework", Journal of Business & Industrial Marketing, Vol. 23 Iss: 4, pp.242 - 248|
|Keywords:||Product development, Team working, Virtual work|
|Article type:||Conceptual paper|
|DOI:||10.1108/08858620810865816 (Permanent URL)|
|Publisher:||Emerald Group Publishing Limited|
|Abstract:||Purpose – Research on virtual teams is still in its nascent stages. The purpose of this paper is to develop a theoretically grounded integrative framework of key factors influencing the effectiveness of virtual new product development teams. |
Design/methodology/approach – The framework is developed by integrating perspectives from several research streams, including relationship marketing, new product development, knowledge management, the resource-based view, virtual teams, innovation, and communication.
Findings – Factors impacting effective virtual interactions (i.e. improved decision quality and decision speed) and new product development (i.e. increased levels of creativity, innovativeness, and product development speed) are proposed.
Research limitations/implications – Guidance is provided for managing virtual new product development teams. The paper offers testable propositions that can serve as a foundation for further research in this promising area.
Originality/value – By synthesizing relevant perspectives from diverse literature streams, the paper offers a new framework for understanding and improving the functioning of virtual new product development teams.
Emerald | Journal of Business & Industrial Marketing | Effective virtual new product development teams: an integrated framework