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Sunday, 21 April 2013

SSRN - TOP 10 Papers for Journal of Managerial Marketing eJourna

RECENT HITS (for all papers announced in the last 60 days)
TOP 10 Papers for Journal of Managerial Marketing eJournal

February 20, 2013 to April 21, 2013


Rank Downloads Paper Title
1 73 The Price of 'Free': Accounting for the Cost of the Internet's Most Popular Price
Chris Jay Hoofnagle, Jan Whittington,
University of California, Berkeley - School of Law, Berkeley Center for Law & Technology, Department of Urban Design and Planning, University of Washington,
Date posted to database: March 20, 2013
Last Revised: March 20, 2013
2 56 How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix
Rong Huang, Emine Sarigollu,
Shanghai University of Finance and Economics , McGill University,
Date posted to database: February 13, 2013
Last Revised: February 13, 2013
3 54 Mining Negativity from Online Reviews: A Comparison between Search and Experience Goods
Sven Rill, Nikolaos Korfiatis, Jörg Scheidt, Roberto Zicari,
Hof University of Applied Sciences - Institute of Information Systems, Goethe University Frankfurt, Hof University of Applied Sciences - Institute of Information Systems, Goethe University Frankfurt,
Date posted to database: January 12, 2013
Last Revised: March 27, 2013
4 39 Crowdsourcing in the Production of Video Advertising: The Emerging Roles of Crowdsourcing Platforms
Yannig Roth, Rosemary Kimani,
University of Paris 1 Pantheon-Sorbonne - Laboratoire PRISM, eYeka,
Date posted to database: March 12, 2013
Last Revised: April 3, 2013
5 35 Advertising Expensive Mortgages
Umit G. Gurun, Gregor Matvos, Amit Seru,
University of Texas at Dallas - Naveen Jindal School of Management, University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and NBER,
Date posted to database: March 16, 2013
Last Revised: March 16, 2013
6 33 Product Ideation in Social Networks
Andrew T. Stephen, Peter Pal Zubcsek, Jacob Goldenberg,
University of Pittsburgh, University of Florida - Department of Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration,
Date posted to database: March 26, 2013
Last Revised: April 5, 2013
7 29 Process Construct in the Virtual R&D Teams
Nader Ale Ebrahim, Shamsuddin Ahmed, Salwa Hanim Abdul Rashid, Zahari Taha, Marjan Mohammadjafari,
University of Malaya - Department of Engineering Design and Manufacture, Faculty of Engineering, University of Malaya (UM), University of Malaya (UM) - Department of Engineering Design and Manufacture, University Malaysia Pahang - Department of Manufacturing Engineering, University of Malaya (UM),
Date posted to database: February 22, 2013
Last Revised: February 22, 2013
8 26 Word of Mouth Bias and Optimal Communication Strategies
Yogesh V. Joshi, Andres Musalem,
University of Maryland - Department of Marketing, Duke University - Fuqua School of Business,
Date posted to database: February 24, 2013
Last Revised: March 12, 2013
9 24 An Application of AHP in Optimizing Customer Satisfaction in a Services Marketing Scenario
Debabrata Das,
West Bengal University of Technology - Bengal School Of Technology & Management,
Date posted to database: March 29, 2013
Last Revised: March 29, 2013
10 24 Social Media Marketing: How Much Are Influentials Worth?
Zsolt Katona,
University of California, Berkeley - Haas School of Business,
Date posted to database: April 2, 2013
Last Revised: April 2, 2013

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