scientific publication journal-Analysis Effective Factors in New product development Using ANP Method in an Automotive Industry (Saipa industrial company)

Analysis Effective Factors in New product development Using ANP
Method in an Automotive Industry (Saipa industrial company)

 

Mohsen Heidarinezhad

 

Department of Industrial Management, Qazvin branch, Islamic Azad
University (IAU), Qazvin, Iran

Email:


heidarinejad_mohsen@yahoo.com

 

Abstract:

In this study try to analysis Effective Factors in New Product
Development using ANP Method. To identify critical influential
factors, the authors studied and reviewed relevant literature
from numerous fields of study associated with the essential
issues of new product development. Results of the ANP method
shows that Technological factors, Management and Staff factors,
Commercialization factors, Organizational factors and Marketing
factors are the most important factors in new product
development.

[Mohsen Heidarinezhad. Analysis Effective Factors in New
product development Using ANP Method in an Automotive Industry (Saipa
industrial company). Rep Opinion
2014;6(1):38-46].
(ISSN: 1553-9873).

http://www.sciencepub.net/report. 8

 

Keywords:

New product development, Multi-criteria decision making,
Analytic Network Process

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