Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process
Ale Ebrahim, Nader and Ahmed, Shamsuddin and Taha, Zahari
(2009)
Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process.
[Journal (Paginated)]
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Abstract
In
today’s dynamic marketplace, manufacturing companies are under strong
pressure to introduce new products for long-term survival with their
competitors. Nevertheless, every company cannot cope up progressively or
immediately with the market requirements due to knowledge dynamics
being experienced in the competitive milieu. Increased competition and
reduced product life cycles put force upon companies to develop new
products faster. In response to these pressing needs, there should be
some new approach compatible in flexible circumstances. This paper
presents a solution based on the popular Stage-Gate system, which is
closely linked with virtual team approach. Virtual teams can provide a
platform to advance the knowledge-base in a company and thus to reduce
time-to-market. This article introduces conceptual product development
architecture under a virtual team umbrella. The paper describes all the
major aspects of new product development (NPD), NPD process and its
relationship with virtual teams, Stage-Gate system finally presents a
modified Stage-Gate system to cope up with the changing needs. It also
provides the guidelines for the successful implementation of virtual
teams in new product development.
today’s dynamic marketplace, manufacturing companies are under strong
pressure to introduce new products for long-term survival with their
competitors. Nevertheless, every company cannot cope up progressively or
immediately with the market requirements due to knowledge dynamics
being experienced in the competitive milieu. Increased competition and
reduced product life cycles put force upon companies to develop new
products faster. In response to these pressing needs, there should be
some new approach compatible in flexible circumstances. This paper
presents a solution based on the popular Stage-Gate system, which is
closely linked with virtual team approach. Virtual teams can provide a
platform to advance the knowledge-base in a company and thus to reduce
time-to-market. This article introduces conceptual product development
architecture under a virtual team umbrella. The paper describes all the
major aspects of new product development (NPD), NPD process and its
relationship with virtual teams, Stage-Gate system finally presents a
modified Stage-Gate system to cope up with the changing needs. It also
provides the guidelines for the successful implementation of virtual
teams in new product development.
| Item Type: | Journal (Paginated) |
|---|---|
| Additional Information: | ALE EBRAHIM, N., AHMED, S. & TAHA, Z. 2009. Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process. African Journal of Marketing Management, 1, 211-219. |
| Keywords: | Modified stage-gate system, virtual product development, conceptual model |
| Subjects: | Computer Science > Human Computer Interaction JOURNALS > Issues in Informing Science and Information Technology JOURNALS > Journal of Information Technology Education Electronic Publishing > Peer Review |
| ID Code: | 7700 |
| Deposited By: | Ale Ebrahim, Nader |
| Deposited On: | 10 Nov 2011 23:39 |
| Last Modified: | 10 Nov 2011 23:39 |
Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process - Cogprints
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