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Thursday, 23 October 2014

Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process (Downloadable article) [WorldCat.org]

Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process

Author: Ale Ebrahim, Nader; Ahmed, Shamsuddin; Taha, Zahari
Edition/Format:

  Downloadable article

Publication:African Journal of Marketing Management
Database:WorldCat
Summary:
In today's dynamic marketplace, manufacturing companies are under
strong pressure to introduce new products for long-term survival with
their competitors. Nevertheless, every company cannot cope up
progressively or immediately with the market requirements due to
knowledge dynamics being experienced in the competitive milieu.
Increased competition and reduced product life cycles put force upon
companies to develop
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Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process (Downloadable article) [WorldCat.org]

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