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Tuesday, 18 November 2014

CEEOL Marketing From Information to Decision , Issue 7 /2014

Assessing Perceived Corporate Social Responsibility: A Literature Review

 


 

Translated Title: Assessing Perceived Corporate Social Responsibility: A Literature Review
Publication: Marketing From Information to Decision
(7/2014)
Author Name:


Moisescu, Ovidiu Ioan;


Language: English
Subject: Economy, Business and Management
Issue: 7/2014
Page Range: 161-169
No. of Pages: 9
File size: 225
KB
Download Fee:

(only for
non-subscribers)
5 Euro (€)
Summary: In the contemporary market
context, characterized by increasing competition and a rapidly changing
marketing environment, corporate social responsibility (CSR) and its
perception among consumers and the general public can significantly
impact business performance, customer loyalty, employee attachment and
other important business sustainability factors. The current paper is
part of a larger study directed at analyzing the impact of perceived CSR
on customer loyalty. Considering this larger study‘s purpose, it is
important that the theories and methodologies related to assessing CSR
be reviewed. This paper focuses on consumers‘ perceptions of CSR, by
reviewing some of the most relevant scientific approaches regarding the
methodologies that can be applied when perceived CSR among customers
must be assessed.
Keywords: CSR; perceptions; stakeholders; assessment


CEEOL Marketing From Information to Decision , Issue 7 /2014

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