| Translated Title: |
Assessing Perceived Corporate Social Responsibility: A Literature Review |
| Publication: |
Marketing From Information to Decision
(7/2014) |
| Author Name: |
Moisescu, Ovidiu Ioan;
|
| Language: |
English |
| Subject: |
Economy, Business and Management |
| Issue: |
7/2014 |
| Page Range: |
161-169 |
| No. of Pages: |
9 |
| File size: |
225
KB |
Download Fee:
(only for
non-subscribers) |
5 Euro (€) |
| Summary: |
In the contemporary market
context, characterized by increasing competition and a rapidly changing
marketing environment, corporate social responsibility (CSR) and its
perception among consumers and the general public can significantly
impact business performance, customer loyalty, employee attachment and
other important business sustainability factors. The current paper is
part of a larger study directed at analyzing the impact of perceived CSR
on customer loyalty. Considering this larger study‘s purpose, it is
important that the theories and methodologies related to assessing CSR
be reviewed. This paper focuses on consumers‘ perceptions of CSR, by
reviewing some of the most relevant scientific approaches regarding the
methodologies that can be applied when perceived CSR among customers
must be assessed. |
| Keywords: |
CSR; perceptions; stakeholders; assessment |
|
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