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Tuesday, 8 May 2012

Are you a trustworthy partner in a cross-cultural virtual environment?: behavioral cultural intelligence and receptivity-based trust in virtual collaboration

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Authors: Ye Li University of Mannheim, Mannheim, Germany
Hui Li Tsinghua University, Beijing, China
Alexander Mädche University of Mannheim, Mannheim, Germany
Pei-Luen Patrick Rau Tsinghua University, Beijing, China

Published in:
Cover Image
· Proceeding
ICIC '12 Proceedings of the 4th international conference on Intercultural Collaboration
ACM New York, NY, USA ©2012
table of contents ISBN: 978-1-4503-0818-2 doi>10.1145/2160881.2160895


Globally distributed work has been prevalent in organizations. However, cultural issues in distributed work are still challenging team performance. Cultural intelligence, defined as individuals' capability to perform in cross-cultural settings, has great potential in untangling these issues. The present study examines three individual capabilities (behavioral cultural intelligence, language proficiency and technical skills) and their effects on partners' receptivity-based trust and satisfaction in a cross-cultural virtual environment. We develop a theoretical model based on the extended adaptive structuration theory (EAST) and verify the model in a cross-border experiment. The result suggests that focal members' behavioral cultural intelligence strongly influences their remote partners' receptivity/trust. This effect is moderated by language proficiency; 57% of the variance of partners' satisfaction is predicted by receptivity/trust and the focal members' technical skills.

Are you a trustworthy partner in a cross-cultural virtual environment?

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