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Wednesday, 22 July 2015

The Influence of Intuitive Style on the Effect of Conflict on NPD Team Performance - University of Twente Student Theses


The Influence of Intuitive Style on the Effect of Conflict on NPD Team Performance


Akdevelioglu, M.

(2015)


The Influence of Intuitive Style on the Effect of Conflict on NPD Team Performance.



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Abstract:Conflict
between NPD team members has been an issue as long as teams have
existed. While it is usually believed that conflict affects the success
of NPD teams negatively, literature has found that it does not
necessarily cause the teams to be unsuccessful. In this paper, it was
tested whether or not intuitive style of NPD project teams affected the
relationship between team conflict and success of the project
positively. To test this, firstly a literature review was done,
resulting in the hypothesis to be tested. The hypothesis was "Intuitive
style positively influences the relationship between team conflict and
NPD project success." with the independent variable as “team conflict”,
the dependent variable as “NPD project success” and the moderator
variable as “intuitive style”. The samples included the answered surveys
from various NPD teams of anonymous companies. The results of the
crosstabulation of all three variables showed that the percentages of
successful conflicting teams with intuitive style and successful
conflicting teams with rational style were 66.7% and 60.9% respectively,
which are very close to one another. The results of the regression
analysis showed that with an R value of -0.054, the correlation between
intuitive style of conflicting teams and success of the project is
almost non-existent. With these results, the hypothesis was rejected.
This showed that intuitive style did not have an effect of the
relationship between team conflict and NPD project success. However,
more research about this subject is suggested, as there were limitations
to this research in terms of sample size, diversity and time.
Item Type:Essay (Bachelor)
Faculty:MB: Management and Governance
Subject:85 business administration, organizational science
Programme:International Business Administration BSc (50952)
Link to this item:http://purl.utwente.nl/essays/67430
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The Influence of Intuitive Style on the Effect of Conflict on NPD Team Performance - University of Twente Student Theses

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