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Tuesday, 28 February 2012

Webcams In Virtual Teams: Perceptions Of Impact On Interactions And Effectiveness

Webcams In Virtual Teams: Perceptions Of Impact On Interactions And Effectiveness

Joel Olson, Lynn D. Grinnell, Chad McAllister, Frank Appunn, Kimberly K. Walters

Last modified: 2012-01-03

Abstract


Virtual teams have proliferated as businesses realized benefits in coordinating across geographic and departmental boundaries. With the increase in quality and availability of video over the Internet, there are opportunities to improve effectiveness of virtual teams by integrating videoconferencing into synchronous meetings. The purpose of this qualitative study is to evaluate the impact of video on team interactions and effectiveness. Results showed a relationship between the added richness and authenticity brought about by video and increased effectiveness, while also showing a relationship between the increased stress of learning new technology and decreased effectiveness. These relationships provided the basis for a proposed theoretical model that describes the impact of webcam utilization on virtual teams as a function of time along five key dimensions: authenticity, focus, stress, learning technology, and effectiveness.


Olson

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