Videoconferencing as a Mode of Communication: A Comparative Study of the Use of Videoconferencing and Face-to-Face Meetings

1. Jon Martin Denstadli
   1. Institute of Transport Economics, Gaustadalleen, Oslo, Norway
2. Tom Erik Julsrud TomErik.Julsrud@toi.no
   1. Institute of Transport Economics, Gaustadalleen, Oslo, Norway; Trondheim Business School, Jonsvannsveien, Trondheim, Norway
3. Randi Johanne Hjorthol
   1. Institute of Transport Economics, Gaustadalleen, Oslo, Norway

Abstract

Based on a quantitative survey of Norwegian business travelers, this study compares their use of face-to-face (FTF) meetings and videoconferences (VCs). The study finds that access and use of VCs are determined mainly by industry and the geographical structure of the enterprise. It also finds that VCs and FTF meetings differ along several dimensions, suggesting that these two modes of communication fulfill slightly different needs. Based on the survey results, the authors propose a framework to understand the emerging role of VCs. This framework would address both relational and task-based dimensions.

© 2011 SAGE Publications, In
Videoconferencing as a Mode of Communication: A Comparative Study of the Use of Videoconferencing and Face-to-Face Meetings