 | Commercialisation of new products developed in R&D for the green product
| |||||||||||||||||||
PDF (523.1 KB)Authors
Karthick Jayaram1, Qutbuddin Siddiquee2, Ashish Malviya3, Sudarshan Katti4, Sudhangshu Chakravorty5, Minal Mungekar6
1Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India.2Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India.
3Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India.
4Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India.
5Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India.
6Crompton Greaves Global R&D Centre, Bhaskara Building, Kanjurmarg (East), Mumbai, 4000 42, Maharashtra, India
Abstract
In the present competitive business environment, rapid concept to commercialisation is a need of the minute for any business growth. Product Commercialisation is influenced by the innovative technologies launched at the appropriate time and cost. The intension is to identify the factors affecting the product commercialisation and focusing on those factors. Data analysis by creating the detailed questionnaire and answer (Q&A) was done to capture the voice of the users on three major categories: 1) non–commercialisation of furniture mounted LED task light (a case study); 2) overall non–commercialisation of projects across R&D 3) software issues. The product 'green LED task light' used as a vehicle to understand the commercialisation process, the road blocks and the aiding factors. This paper provides the guidelines to enhance commercialisation of green products. Based on these gap analyses recommendations are provided to enhance commercialisation of new products developed (NPD) in R&D for the green environment.
Keywords
product commercialisation, Vilfredo Pareto, statistical analysis, sustainable development, green products, new product development, NPD, sustainability, R&, D, research and development, competitive environments, business environments, business growth, innovative technologies, innovation, data analysis, LED, light–emitting diodes, semiconductors, light sources, non–commercialisation, furniture mounted lighting, task lights, software, road blocks, aiding factors, gap analyses, business performance, SCM, supply chain management, modelling
Inderscience Publishers - Journal Article
No comments:
Post a Comment