Modified stage-gate: A conceptual model of virtual product development process
Abstract
In today’s dynamic marketplace, manufacturing companies are under strong pressure to introduce new products for long-term survival with their competitors. Nevertheless, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in the competitive milieu. Increased competition and reduced product life cycles put force upon companies to develop new products faster. In response to these pressing needs, there should be some new approach compatible in flexible circumstances. This paper presents a solution based on the popular Stage-Gate system, which is closely linked with virtual team approach. Virtual teams can provide a platform to advance the knowledge-base in a company and thus to reduce time-to-market. This article introduces conceptual product development architecture under a virtual team umbrella. The paper describes all the major aspects of new product development (NPD), NPD process and its relationship with virtual teams, Stage-Gate system finally presents a modified Stage-Gate system to cope up with the changing needs. It also provides the guidelines for the successful implementation of virtual teams in new product development.Download Info
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Paper provided by University Library of Munich, Germany in its series MPRA Paper with number 27043. Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIFLength:
Date of creation: Feb 2009
Date of revision: Nov 2009
Publication status: Published in African Journal of Marketing Management 9.1(2009): pp. 211-219
Handle: RePEc:pra:mprapa:27043
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Related research
Keywords: Modified stage-gate system; virtual product development; conceptual model; Other versions of this item:- Nader Ale Ebrahim & Shamsuddin Ahmed & Zahari Taha, 2009. "Modified Stage-Gate: A Conceptual Model of Virtual Product Development Process," Post-Print hal-00593359, HAL.
- L6 - Industrial Organization - - Industry Studies: Manufacturing
- L17 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Open Source Products and Markets
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- L1 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance
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References
References listed on IDEASPlease report citation or reference errors to Jose.Barrueco@uv.es, or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Manju K. Ahuja & Dennis F. Galletta & Kathleen M. Carley, 2003. "Individual Centrality and Performance in Virtual R& D Groups: An Empirical Study," Management Science, INFORMS, vol. 49(1), pages 21-38, January.
- Charles Davis & Elaine Sun, 2006. "Business Development Capabilities in Information Technology SMEs in a Regional Economy: An Exploratory Study," The Journal of Technology Transfer, Springer, vol. 31(1), pages 145-161, 01.
- Pawar, Kulwant S. & Sharifi, Sudi, 1997. "Physical or virtual team collocation: Does it matter?," International Journal of Production Economics, Elsevier, vol. 52(3), pages 283-290, October.
- Ragatz, Gary L. & Handfield, Robert B. & Petersen, Kenneth J., 2002. "Benefits associated with supplier integration into new product development under conditions of technology uncertainty," Journal of Business Research, Elsevier, vol. 55(5), pages 389-400, May.
Citations
Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.Cited by:
- Ale Ebrahim, Nader & Ahmed, Shamsuddin & Salwa Hanim, Salwa Hanim & Taha, Zahari, 2011. "Technology Use in the Virtual R&D Teams," MPRA Paper 36487, University Library of Munich, Germany.
- Ale Ebrahim, Nader & Ahmed, Shamsuddin & Abdul Rashid, Salwa Hanim & Taha, Zahari, 2010. "Effective virtual teams for new product development," MPRA Paper 39510, University Library of Munich, Germany, revised 29 Mar 2012.
- Nader Ale Ebrahim & Shamsuddin Ahmed & Salwa Hanim Abdul Rashid & Zahari Taha, 2012. "Effective Virtual Teams for New Product Development," Post-Print hal-00709109, HAL.
Modified stage-gate: A conceptual model of virtual product development process
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